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LinkedIn Shares New Usage Insights for Pride Month [Infographic]

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LinkedIn Shares New Usage Insights for Pride Month [Infographic]

June is Pride Month, which means you can expect your social media feeds to get a lot more colorful, as people and brands look to show their support using the rainbow Pride flag in various ways.

The use of the Pride flag has become so prominent, in fact, that some are now skeptical of corporate adoption of such, which is important to note in your own Pride celebrations.

As noted by LinkedIn:

The question isn’t should your brand talk about Pride Month. Instead, it’s how your brand should show up in a sensitive, informed and helpful way.”

Ensuring that you approach Pride Month in an authentic, empathetic and creative way is key to contributing to the event, as opposed to using it for additional traction, and it’s important that brands use the celebration to fuel their internal Pride initiatives, as opposed to tokenizing the discussion.

And definitely, the Pride discussion is rising.

Indeed, LinkedIn’s data shows that there’s been a strong increase in global company updates using Pride keywords over time, as displayed in the below graphic. The overview also shows the top industries and regions engaging with Pride-related content, as well as the most effective keywords for facilitating broader discussion.

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If you’re looking to make a statement this Pride Month, and show your support, it’s worth taking note of these pointers and stats in your messaging.

You can read more Pride Month insights from LinkedIn here.

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How to Batch Create Your Social Media Content [Infographic]

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How to Batch Create Your Social Media Content [Infographic]

A key element of any effective social media marketing strategy is consistency, and posting at a regular enough rate to keep your audience engaged and interested in your brand and offerings.

But that’s generally easier said than done. Reading an advice post which says that you need to post every other day is one thing, but creating the actual content that’s required in order to align with that cadence is something else.

Because content creation takes time, time that small business owners, in particular, simply don’t have. At least, not regularly – which is why batch creation of your social posts, and scheduling them to go live throughout the week or month, can be a more effective way to maintain consistency, and tap into key events and opportunities.

Which is where this overview from the team at Giraffe Social Media may help. In the below graphic, the team from Giraffe has outlined a basic approach to batch content creation, which may seem obvious in many respects, but putting down a defined, set plan as to how you’re going to go about filling out your schedule can have big advantages.

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