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TikTok Announces New Initiatives for Pride Month, Including a Range of Live-Stream Programs

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TikTok Announces New Initiatives for Pride Month, Including a Range of Live-Stream Programs

TikTok has announced a range of new initiatives to celebrate Pride Month, including live-streamed events, exclusive content from the LA Pride Parade and Festival, and a showcase of LGBTQIA+-owned businesses.

First off, on programming – throughout the month, TikTok will broadcast a range of live-streams under the #ForYourPride theme, which aims to highlight the LGBTQIA+ community through direct insights and perspectives.

TikTok’s live-streams will also provide an opportunity to present its latest cohort of LGBTQ+ TikTok Trailblazers, a selected group of creators that are ‘a driving force in unlocking the power of creativity to make meaningful change’.

The live-streams will be broadcast via the @TikTok handle throughout the month.

In addition to this, TikTok’s also the official presenting sponsor and partner for this year’s LA Pride Parade and Festival, which will take place in Hollywood from June 10-12, 2022.

TikTok LA Pride Parade

As per TikTok:

“For LA Pride, we’re excited to debut a first-time TikTok Pride parade float and bring music fans an exclusive backstage TikTok LIVE series from the LA Pride in the Park music festival.”

The sponsorship will enable TikTok to build stronger connection with the LGBTQIA+ community, while also helping to further showcase the celebration and ethos of the event.

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TikTok will also showcase LGBTQIA+ businesses and SMBs throughout the month via the TikTok For Business and TikTok Small Business channels, while there’ll also be themed hashtags, Pride playlists and creator spotlights, providing a range of ways for users to take part in the event.

Pride Month offers a great opportunity to show how far we’ve come as a society in embracing people from all walks of life, while it also serves as a moment to reflect on the barriers that still exist, that we all need to work towards bringing down in our own ways. Showing your support for Pride Month initiatives is one way that you can contribute to this, which could help to open doors to others in your circle, which could be a major step in overcoming bias.

It may not feel like a significant contribution, but even a small acknowledgment can go a long way in showing others that you are accepting and open to their perspective.

TikTok’s various initiatives and tools will offer ways to do just that within the app.

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LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine

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LinkedIn Shares Marketing Industry Insights and Tips in Latest 'Big Thinking' Digital Magazine

Looking for a marketing-related read for the long weekend?

LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.

The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less.

There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).

LinkedIn Big Thinking magazine

LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.

There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.

And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.

You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.

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