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Snapchat Shares Top AR Campaigns of 2020



AR is set to become a much bigger focus in 2021, with Facebook and Apple both looking to release their respective AR glasses on the market. That will add a new dimension to AR usage – but even without that next stage, AR tools are already advancing fast, and becoming more accessible as a marketing option.

Leading that charge is Snapchat, which despite not revealing public plans for its own AR glasses, continues to provide advanced AR tools within its app.

This year, Snapchat has added a range of new AR options, including Ground Transformation effects, new types of shoppable ‘Try-on’ campaigns3D body scans for more responsive Lenses, new barcode scanning options, and its ‘City Painter’ collaborative AR art project.

Along with this, Snap launched a $3.5 million AR creator fund to help fuel the next advancements in creative AR use, it was among the first to incorporate Apple’s new LiDAR scanner in the latest iPhone models, and it launched a new project with the New York Times for AR tie-ins with articles. 

While the bigger tech platforms have more resources at their disposal, Snapchat remains a leader in AR. And with AR tools getting more focus, it’s worth considering how these options might fit in your digital marketing strategy.

To help with this, Snapchat has published a new listing of some of its top AR campaigns of 2020.

The campaigns highlighted include its Gucci shoes try-on Lens:

Snapchat x Gucci

An NYX make-up try-on Lens, and a virtual store tour:

Snapchat AR campaigns

Its money scanning Lens, which highlighted the WHO’s efforts to combat COVID-19. 

Snapchat AR campaigns

And its Trolls World Tour effects, which were specifically focused on the Snap Camera for your virtual meetings. 

Snapchat AR campaigns

There are a heap more examples in Snapchat’s full overview, which could help to provide some inspiration for your AR approach. 

And as noted, it’s worth considering – AR will take a significant leap in 2021, which could make it a much bigger, more viable, more visible marketing option. 


Check out Snapchat’s full list of top AR campaigns here.



Elon Musk in row with Zelensky over Russia ‘peace plan’



Billionaire Elon Musk has tweeted that he was buying English football club Manchester United, without providing any details as to whether he was serious or not

Billionaire Elon Musk. — © AFP/File Attila KISBENEDEK

US billionaire Elon Musk was embroiled in a social media spat with Ukrainian officials including President Volodymyr Zelensky on Monday over his ideas on ending Russia’s invasion.

Musk sparked the controversy on Twitter by proposing a peace deal involving re-running under UN supervision annexation referendums in Moscow-occupied Ukrainian regions, acknowledging Russian sovereignty over the Crimean peninsula and giving Ukraine a neutral status.

The Tesla and SpaceX founder created a poll to let his more than 107 million followers vote on the idea.

Zelensky responded with a Twitter poll of his own, asking: “Which @elonmusk do you like more?” with the options “One who supports Ukraine” and “One who supports Russia”.

Kyiv’s ambassador to Germany Andriy Melnyk replied bluntly: “My very diplomatic response (to Musk) is to get lost.”

Ukrainian presidential aide Mykhaylo Podolyak suggested a “better peace plan” under which Ukraine took back its territories including Crimea, Russia was demilitarised and denuclearised and “war criminals” faced an international tribunal.


Musk later said Moscow could announce a full mobilisation, leading to a “full war” where “death on both sides will be devastating” given Russia’s far larger population.

“Victory for Ukraine is unlikely in total war. If you care about the people of Ukraine, seek peace,” he wrote on Twitter.

Russian President Vladimir Putin has called on Ukraine to cease hostilities and negotiate after ordering a partial mobilisation to bolster his forces and threatening to use nuclear weapons.

Zelensky has said he will never negotiate with Russia as long as Putin remained its leader.

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