Connect with us

SOCIAL

Snapchat Shares Top AR Campaigns of 2020

Published

on

AR is set to become a much bigger focus in 2021, with Facebook and Apple both looking to release their respective AR glasses on the market. That will add a new dimension to AR usage – but even without that next stage, AR tools are already advancing fast, and becoming more accessible as a marketing option.

Leading that charge is Snapchat, which despite not revealing public plans for its own AR glasses, continues to provide advanced AR tools within its app.

This year, Snapchat has added a range of new AR options, including Ground Transformation effects, new types of shoppable ‘Try-on’ campaigns3D body scans for more responsive Lenses, new barcode scanning options, and its ‘City Painter’ collaborative AR art project.

Along with this, Snap launched a $3.5 million AR creator fund to help fuel the next advancements in creative AR use, it was among the first to incorporate Apple’s new LiDAR scanner in the latest iPhone models, and it launched a new project with the New York Times for AR tie-ins with articles. 

While the bigger tech platforms have more resources at their disposal, Snapchat remains a leader in AR. And with AR tools getting more focus, it’s worth considering how these options might fit in your digital marketing strategy.

To help with this, Snapchat has published a new listing of some of its top AR campaigns of 2020.

The campaigns highlighted include its Gucci shoes try-on Lens:

Snapchat x Gucci

An NYX make-up try-on Lens, and a virtual store tour:

Snapchat AR campaigns

Its money scanning Lens, which highlighted the WHO’s efforts to combat COVID-19. 

Snapchat AR campaigns

And its Trolls World Tour effects, which were specifically focused on the Snap Camera for your virtual meetings. 

Snapchat AR campaigns

There are a heap more examples in Snapchat’s full overview, which could help to provide some inspiration for your AR approach. 

And as noted, it’s worth considering – AR will take a significant leap in 2021, which could make it a much bigger, more viable, more visible marketing option. 

Check out Snapchat’s full list of top AR campaigns here.

Socialmediatoday.com

SOCIAL

Weird of the Week

Published

on

Weird of the Week

What happened when six doctors swallowed Lego heads for science, and the results of Santa’s DNA test. Plus, is Dolly Parton really recording an album with Slipknot?

Source link

Continue Reading

SOCIAL

The Most Visited Websites in the World – 2023 Edition [Infographic]

Published

on

The Most Visited Websites in the World - 2023 Edition [Infographic]

Google remains the most-visited website in the world, while Facebook is still the most frequented social platform, based on web traffic. Well, actually, YouTube is, but YouTube’s only a partial social app, right?

The findings are displayed in this new visualization from Visual Capitalist, which uses SimilarWeb data to show the most visited websites in bubble chart format, highlighting the variance in traffic.

As you can see, following Facebook, Twitter and Instagram are the next most visited social platforms, which is likely in line with what most would expect – though the low numbers for TikTok probably stand out, given its dominance of modern media zeitgeist.

But there is a reason for that – this data is based on website visits, not app usage, so platforms like TikTok and Snapchat, which are primarily focused on the in-app experience, won’t fare as well in this particular overview.

In that sense, it’s interesting to see which social platforms are engaging audiences via their desktop offerings.

You can check out the full overview below, and you can read Visual Capitalist’s full explainer here.

Source link

Continue Reading

SOCIAL

Cheeky branding wins (and missteps)

Published

on

Cheeky branding wins (and missteps)

Storyboard

Branding and rebranding is getting more fun, here we look at some of cheekiest brands that have caught our eye – for the right and wrong reasons.



Source link

Continue Reading

Trending

en_USEnglish