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The Companies That Know the Most About You Based on App Data [Infographic]



Personal data collection, and the risks of such info getting into the wrong hands, had become a big focus of late, highlighted by concerns around TikTok potentially sharing US user data with the Chinese Government.

And that is a serious concern – once you submit your personal information, you can’t know, for sure, how it’s going to be used, or misused, and what that might mean in a broader sense. But providing such details has become part of the normal exchange for using apps.

As explained by Clario:

“We all do it – click ‘accept’ on a cookie pop-up without reading any of the information, just so we can see a website sooner. It’s almost become second nature, with those little boxes getting in the way of what we actually want to do. But what do cookie pop-ups actually give websites access to? What data are we giving up every time we click ‘accept’, and which businesses use the most of it?”

To provide some perspective, the Clario team conducted some research into what types of data each app collects, then ranked each, based on those categories, in a table.

Now, this is not the full story – there are also usage insights based on in-app activity, and other, associated data trails which can reveal more about you. But it’s an interesting listing nonetheless – take a look at Clario’s data collection table below.

What data to apps track [list]



WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats



WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:


Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.

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