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Twitter Halts Test of Threaded Replies, Shuts Down Experimental twttr App

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After what seems like a very long testing process, Twitter has today announced that it won’t be going ahead with threaded replies on tweets, which it had hoped would make tweet interactions easier to understand.

Twitter began testing threaded replies back in 2018, first internally, then within its experimental ‘twttr’ app, before rolling it out to selected iOS users back in February.

The idea was that by more clearly defining which reply was in response to which tweet, it would make conversation threads easier to follow, and therefore improve engagement. But in practice, Twitter found that wasn’t the case. According to user feedback, the updated reply format “made convos harder to read & join”.

Which is fair enough, but the learning and development process here is very broad. 

As noted, Twitter has been testing variations of this since 2018, and has been live testing it since February, so that’s a full 10 months of testing to come to this conclusion. I guess, Twitter’s just being thorough – and in fairness, it has had a lot of other issues to deal with that would’ve taken priority over that time.

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But it still feels like Twitter is struggling to innovate and come up with fresh ideas. For all its various new features and updates, the Twitter experience is still much the same as it was when the app first launched back in 2006.

That’s in variance to Facebook, which now has Stories, Marketplace, business Pages, groups – there’s a range of ways in which Facebook has evolved to cater to new use cases and user needs. Or Instagram – Instagram now has Stories as well, along with IGTV, Reels, while Direct is also a more prominent feature in the app. The leading social apps have added major new elements that have changed user habits, and kept people engaged – while Twitter has just spent 10 months working out whether people like threaded replies or not.

Really, it was always a minor update, and the impacts of its implementation, or not, were minimal. But if you were a fan of the threaded format, it’s now gone.  

As has its twttr test app:

Twitter launched the test app in March last year as part of its effort to be more collaborative on product updates and tweaks. Twitter invited all users to apply for access, and to share their feedback on features in testing, but it hadn’t updated the app for some time, and to be honest, most users likely forgot they even had it (note: I did).

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But now, it too is gone, and that may also mark a new point in Twitter’s testing process, where maybe it doesn’t seek to be so collaborative, and invite mass feedback on changes, which then get more focus than they likely require.

Or it’ll try something else – either way, the main point of note here is that Twitter still hasn’t worked out the best way to implement real, significant changes to its app, or what those changes should even be.

I mean, it added Fleets. That’s something, I guess. Though I still feel like Fleets are just the second coming of Twitter Moments – a heavily hyped new addition, that users get excited about for a few weeks. Then it just slowly dies out, till Twitter acknowledges that no one was ever really into it.

Twitter Moments

‘Oh yeah’, I hear you say, ‘Moments, yeah I remember that.’

That’s the same thing you’ll be saying about Fleets about this time next year, along with audio tweets, the Twitter camera, audio rooms, etc.

Twitter remains an essential platform in many respects, but innovation is just not its thing.  

Socialmediatoday.com

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Meta’s Developing and ‘Ethical Framework’ for the Use of Virtual Influencers

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Meta's Developing and 'Ethical Framework' for the Use of Virtual Influencers


With the rise of digital avatars, and indeed, fully digital characters that have evolved into genuine social media influencers in their own right, online platforms now have an obligation to establish clear markers as to what’s real and what’s not, and how such creations can be used in their apps.

The coming metaverse shift will further complicate this, with the rise of virtual depictions blurring the lines of what will be allowed, in terms of representation. But with many virtual influencers already operating, Meta is now working to establish ethical boundaries on their application.

As explained by Meta:

From synthesized versions of real people to wholly invented “virtual influencers” (VIs), synthetic media is a rising phenomenon. Meta platforms are home to more than 200 VIs, with 30 verified VI accounts hosted on Instagram. These VIs boast huge follower counts, collaborate with some of the world’s biggest brands, fundraise for organizations like the WHO, and champion social causes like Black Lives Matter.”

Some of the more well-known examples on this front are Shudu, who has more than 200k followers on Instagram, and Lil’ Miquela, who has an audience of over 3 million in the app.

At first glance, you wouldn’t necessarily realize that this is not an actual person, which makes such characters a great vehicle for brand and product promotions, as they can be utilized 24/7, and can be placed into any environment. But that also leads to concerns about body image perception, deepfakes, and other forms of misuse through false or unclear representation.

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Deepfakes, in particular, may be problematic, with Meta citing this campaign, with English football star David Beckham, as an example of how new technologies are evolving to expand the use of language, as one element, for varying purpose.

The well-known ‘DeepTomCruise’ account on TikTok is another example of just how far these technologies have come, and it’s not hard to imagine a scenario where they could be used to, say, show a politician saying or doing something that he or she actually didn’t, which could have significant real world impacts.

Which is why Meta is working with developers and experts to establish clearer boundaries on such use – because while there is potential for harm, there are also beneficial uses for such depictions.

Imagine personalized video messages that address individual followers by name. Or celebrity brand ambassadors appearing as salespeople at local car dealerships. A famous athlete would make a great tutor for a kid who loves sports but hates algebra.

Such use cases will increasingly become the norm as VR and AR technologies are developed, with these platforms placing digital characters front and center, and establishing new norms for digital connection.

It would be better to know what’s real and what’s not, and as such, Meta needs clear regulations to remove dishonest depictions, and enforce transparency over VI use.

But then again, much of what you see on Instagram these days is not real, with filters and editing tools altering people’s appearance well beyond what’s normal, or realistic. That can also have damaging consequences, and while Meta’s looking to implement rules on VI use, there’s arguably a case for similar transparency in editing tools applied to posted videos and images as well.

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That’s a more complex element, particularly as such tools also enable people to feel more comfortable in posting, which no doubt increases their in-app activity. Would Meta be willing to put more focus on this element if it could risk impacting user engagement? The data on the impact of Instagram on people’s mental health are pretty clear, with comparison being a key concern.

Should that also come under the same umbrella of increased digital transparency?

It’s seemingly not included in the initial framework as yet, but at some stage, this is another element that should be examined, especially given the harmful effects that social media usage can have on young women.

But however you look at it, this is no doubt a rising element of concern, and it’s important for Meta to build guardrails and rules around the use of virtual influencers in their apps.

You can read more about Meta’s approach to virtual influencers here.





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Meta Publishes New Guide to the Various Security and Control Options in its Apps

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Meta Publishes New Guide to the Various Security and Control Options in its Apps


Meta has published a new set of safety tips for journalists to help them protect themselves in the evolving online connection space, which, for the most part, also apply to all users more broadly, providing a comprehensive overview of the various tools and processes that it has in place to help people avoid unwanted attention online.

The 32-page guide is available in 21 different languages, and provides detailed overviews of Meta’s systems and profile options for protection and security, with specific sections covering Facebook, Instagram and WhatsApp.

The guide begins with the basics, including password protections and enabling two-factor authentication.

It also outlines tips for Page managers in securing their business profiles, while there are also notes on what to do if you’ve been hacked, advice for protection on Messenger and guidance on bullying and harassment.

Meta security guide

For Instagram, there are also general security tips, along with notes on its comment moderation tools.

Meta security guide

While for WhatsApp, there are explainers on how to delete messages, how to remove messages from group chats, and details on platform-specific data options.

Meta security guide

There are also links to various additional resource guides and tools for more context, providing in-depth breakdowns of when and how to action the various options.

It’s a handy guide, and while there are some journalist-specific elements included, most of the tips do apply to any user, so it could well be a valuable resource for anyone looking to get a better handle on your various privacy tools and options.

Definitely worth knowing either way – you can download the full guide here.

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Twitter bans account linked to Iran leader over video threatening Trump

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Twitter bans account linked to Iran leader over video threatening Trump


Iran’s supreme leader Ayatollah Ali Khamenei meets with relatives of slain commander Qasem Soleimani ahead of the second anniverary of his death in a US drone strike in Iraq – Copyright POOL/AFP/File Tom Brenner

Twitter said Saturday it had permanently suspended an account linked to Iran’s supreme leader that posted a video calling for revenge for a top general’s assassination against former US president Donald Trump.

“The account referenced has been permanently suspended for violating our ban evasion policy,” a Twitter spokesperson told AFP.

The account, @KhameneiSite, this week posted an animated video showing an unmanned aircraft targeting Trump, who ordered a drone strike in Baghdad two years ago that killed top Iranian commander General Qassem Soleimani.

Supreme leader Ayatollah Ali Khamenei’s main accounts in various languages remain active. Last year, another similar account was suspended by Twitter over a post also appearing to reference revenge against Trump.

The recent video, titled “Revenge is Definite”, was also posted on Khamenei’s official website.

According to Twitter, the company’s top priority is keeping people safe and protecting the health of the conversation on the platform.

The social media giant says it has clear policies around abusive behavior and will take action when violations are identified.

As head of the Quds Force, the foreign operations arm of Iran’s Revolutionary Guards, Soleimani was the architect of its strategy in the Middle East.

He and his Iraqi lieutenant were killed by a US drone strike outside Baghdad airport on January 3, 2020.

Khamenei has repeatedly promised to avenge his death.

On January 3, the second anniversary of the strike, the supreme leader and ultraconservative President Ebrahim Raisi once again threatened the US with revenge.

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Trump’s supporters regularly denounce the banning of the Republican billionaire from Twitter, underscoring that accounts of several leaders considered authoritarian by the United States are allowed to post on the platform.



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