Twitter Updates Video Playback to Ensure a Higher Quality Viewing Experience

Here’s a quick, but important update – Twitter has announced that it’s improved its video display process to ensure higher performance in playback.

So what does that mean in practice? Well, you know how sometimes tweeted videos get pixelated back to Commodore 64 times when they start playing in-stream? Now, that shouldn’t happen, or it should happen a lot less, with Twitter’s updated formatting process now working to provide a better, smoother video playback experience.

In terms of technical specs, nothing has changed – Twitter’s current video upload specs are:

• Minimum resolution: 32 x 32
• Maximum resolution: 1920 x 1200 (and 1200 x 1900)
• Aspect ratios: 1:2.39 – 2.39:1 range (inclusive)
• Maximum frame rate: 40 fps
• Maximum bitrate: 25 Mbps

Twitter also notes that for video ads:

“1200 x 1200 pixels is recommended for 1:1 aspect ratio. 1920 x 1080 pixels is recommended for 16:9 aspect ratio. Larger videos will be better optimized for when users click to expand videos.”

This update doesn’t impact these requirements, but Twitter’s back-end processing will now be better equipped to ensure your videos look their best, whenever somebody comes across them in-stream.

So, now your tweeted videos won’t look like you’re watching them through a dirty window on a rainy day, a good update for everyone.

Socialmediatoday.com

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