Microsoft announced its monthly updates for the Microsoft Advertising platform. This includes rolling out automotive ads, new ad formats, more bidding options, vertical ads and so...
The programmatic arms race against Google continues. Two additional demand-side platforms (DSPs) have removed Google Open Bidding supply for advertisers. Yahoo and Amobee followed suit of...
![LinkedIn Shares Insights into Ad Bidding Best Practices [Infographic]](https://articles.entireweb.com/wp-content/uploads/2022/06/1654853700_LinkedIn-Shares-Insights-into-Ad-Bidding-Best-Practices-Infographic.png "LinkedIn Shares Insights into Ad Bidding Best Practices [Infographic]")
Looking to get a better understanding of LinkedIn ads, and how you can maximize your paid campaigns in the app? If so, then this listing is...
Google sent some advertisers emails saying “beginning Q2 2022, campaigns using Smart Bidding and/or Optimized Targeting will be able to use all Customer Match lists in...
Every ad platform has some degree of automated bidding. The decision to lean into giving ad platforms control over bids has gone from a hard no...
Because of its efficiency and cost-effectiveness, real-time bidding (RTB) has become one of the most popular ways to purchase ad inventory online.
Despite the technology involved in the adtech space, there are still many inefficiencies and unfair practices that need to be ironed out. Header bidding is a...
Google has added two new ad bidding options for Display and Video 360 campaigns, giving marketers more control over how their ad budget is allocated through...
Google Ads is now showing performance insights based on the conversions. The insights are available in the bid strategy report, and include the performance on device...