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Google Display & Video 360 Launches New Custom Bidding Options

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Google Display & Video 360 Launches New Custom Bidding Options

New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from Google Analytics 4 (GA4) properties and optimize bids to capture attention.

As marketers and agencies lean more into automation, Display & Video 360 allows advertisers to automate parts of their campaigns while customizing their bidding strategies.

Here’s more about the new custom bidding options you can work with.

Customize Bids Using Data From GA4 Properties

Advertisers can use Display & Video 360 to tailor bids using first-party data from their Google Analytics accounts.

Before today’s update, incorporating GA data into customized bidding strategies was only possible with Universal Analytics (UA) properties.

Custom bidding in Display & Video 360 is now compatible with GA 4 properties.

Google states in an announcement:

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“We know that many of you have moved or are working on moving from Universal Analytics to the new Google Analytics. So we made sure that data coming from any new Analytics 4 property — either standard or 360 — can be activated in Display & Video 360.”

Optimize Bids To Capture Attention

Optimizing bids to maximize conversions isn’t always ideal, especially for campaigns where direct conversions are difficult to measure.

For example, running a connected TV (CTV) campaign is challenging to track the ad views that led to a purchase.

However, CTV campaigns are highly effective at driving brand awareness, as long as viewers pay attention to the ad.

That’s why Google Display & Video 360 is adding the ability to optimize bids to capture people’s attention.

Advertisers can estimate an ad’s attention based on its size or whether the video ad is audible or muted.

When optimizing bids for attention, you can track existing metrics like ‘complete in-view & audible’ and ‘time on screen.’

With this launch, Google is adding new custom bidding signals such as “player size” and “audibility” and extending custom bidding support to connected TVs.

“This gives you a chance to create attention-based algorithms using your own definitions,” states Google in its announcement.

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Featured Image: Bakhtiar Zein/Shutterstock
Source: Google

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Upgrade Your SEO Content Strategy With These 3 Steps [Webinar]

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Upgrade Your SEO Content Strategy With These 3 Steps [Webinar]

With Google constantly releasing algorithm updates, how do you keep up?

Gone are the days when businesses could rank on Google simply by pumping out generic, keyword-stuffed material, which wasn’t necessarily user-friendly.

Now, you can stay ahead of the curve with a forward-thinking approach to search marketing.

In today’s ever-evolving digital landscape, it’s crucial that your SEO tactics stay up-to-date. And, your content should be one of the first places you assess.

A refreshed content strategy can increase organic traffic and drive more conversions.

The key to consistently high rankings is creating high-quality content that offers maximum value to searchers.

It’s all about matching intent to keep users on your site longer and take action.

Join me and Carlos Meza, President and CEO at Crowd Content, as we talk about ways you can upgrade your SEO content strategy in just three steps. This webinar will detail how you can execute a winning content strategy that delivers the best ROI for your efforts.

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Key Insights:

  • Drop Outdated Tactics: Learn about and let go of content strategies that used to work but don’t anymore due to Google algorithm updates.
  • Think Ahead: Discover how to future-proof your content strategy to stay ahead of market changes.
  • Level Up: Get tips to scale your content strategy, increase organic traffic, and improve search rankings.

In this live session, you’ll learn how to optimize your content for user intent and relevancy by using a meaningful content structure.

If you struggle with adapting to fast-changing SEO standards, this webinar will help keep your content strategies up-to-date.

Don’t miss out! Register now and discover how quality content can increase your online presence.

Can’t make the live session? That’s ok. Sign up for this sponsored webinar, and we’ll send you a recording after the event. Hope to see you there! Be sure to bring your questions for the live Q&A!

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