In a world of multi-channel marketing for B2B, narrowing down a specific space where your leads are generated takes time. Many B2B marketers turn to Google...
Looking for tips to help improve the performance of your video ads? This could be worth a look – Meta recently partnered with Analytic Partners to...
Is TikTok part of your holiday marketing plan? This could help – today, TikTok has launched a new holiday marketing mini-site, which includes links to a...
With the rollout of target frequency, Google is giving advertisers more control over the number of times people see their ads on YouTube. Previously, controlling ad...
With the holiday promotion push shifting into top gear, Instagram has announced a new series of live events, in which it will share tips and tricks...
Meta’s looking to help advertisers reach more prospective shoppers this holiday season with the launch of Advantage+ shopping campaigns, which largely rely on automation to find...
Michael Kerr spotted a new Google Ads test that lets you click a button to turn on broad match keywords across your whole domain. That set...
TikTok’s looking to make it easier for advertisers to maximize their results in the app, with a new, automated ad process called Smart Performance Campaigns, which...
AI-generated art is set to cause a major shake-up in digital marketing, with businesses able to use AI-generated images free of charge, which will eventually change...
As digital platforms work to find new, privacy-safe solutions for ad targeting, in line with rising consumer expectations, Google has developed a new process for Display...