Want to enhance your open rate and improve conversions on your next email marketing campaign? Add these five elements and find out how much better your...
The other day, Google Ads Liaison, Ginny Marvin said that audience signals are used to only “jumpstart” your Performance Max campaigns. It turns out that Google...
Today, app marketing company ironSource announced it has released the Luna Search Ads platform for general availability. Previously in closed beta, the platform automates and streamlines...
Easter is almost here, and if you’re looking to tap into the season to maximize your marketing opportunities, Twitter has shared some tips and usage insights...
Today, mobile advertising platform Ogury announced the acquisition of Motionly, an SaaS solution that designs and deploys interactive rich media animations in-app and in-web. This new...
MobileFuse, an adtech platform for in-app, CTV and digital out-of-home (DOOH), has launched Fusion Video, which provides unique ad units for CTV campaigns. They also announced...
When Google Discovery campaigns first came on the scene in 2019, I was skeptical they would amount to much. Their available inventory across Gmail, YouTube, and...
Integral Ad Science, the ad verification and optimization platform, has unveiled a series of new features to provide advertisers with increased visibility into campaign performance. A...
Content marketing is tough to get right, but once you do, the results can be incredible – especially for ecommerce brands. More traffic from Google? Check....
Google has added a new way to help support minority-owned publishers, with the capacity to select ad placements on Latino and Women-owned publisher websites for Display...