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Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product...
Google Ads announced that Google will start the process of automatically “upgrading” accounts to Performance Max for Local campaigns. Automatic upgrades will gradually progress and finish...
Google’s looking to provide more video marketing insights for advertisers, via two new custom bidding measurements for Display and Video 360 campaigns. First off, Google’s adding...
Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Even though many consumers buy products and services online...
Connected TV has become a key video consumption trend, with YouTube reporting that CTV viewing – i.e. people watching YouTube content on their home TV sets...
If you haven’t noticed, organic SEO listings have taken a back seat on the first page of Google. While Google is constantly testing the SERP layout...
Digital marketing and advertising are always evolving with the new online trends, customer behavior, and industry demands. That means that marketing and advertising strategies should never...
This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples...
If you haven’t noticed, organic SEO listings have taken a back seat on the first page of Google. While Google is constantly testing the SERP layout...
TikTok has changed approaches to video content, in various ways, as more and more people spend more time in the app, and locked into the never-ending...
