TikTok has changed approaches to video content, in various ways, as more and more people spend more time in the app, and locked into the never-ending...
Google Ads announced that Google will start the process of automatically “upgrading” accounts to Performance Max for Smart Shopping campaigns. Automatic upgrades will gradually progress and...
Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score. Advertisers now have a quick and easy way to identify...
Google announced several new features for your Performance Max campaigns in Google Ads. Some we covered before, like the new location targeting controls and diagnostic insights,...
Microsoft announced a bunch of new features and other news for the Microsoft Advertising platform. These include automatic updates for Shopping Campaigns, auto-generated Remarketing Lists, more...
When it comes to B2B marketing, LinkedIn is the place to be. And with good reason. Between the more “professional” nature of the platform and its...
With midterm elections coming up, political campaigns are pulling out all the stops to reach voters in the shifting digital landscape. Strategists are having to navigate...
There‘s much more to email campaigns than drafting up some copy and hitting send.
What’s working in Snapchat ads, and how can you improve your Snap marketing approach in 2022? That’s what the team from VidMob sought to find out...
Last week, Google held its Q1 earnings call, touting its year-over-year Search growth. The company reported $68 billion in Q1 revenue, with over 50% attributed to...