Amazon, a name virtually synonymous with online retail, is now opening its doors to lead generation sectors. It offers the chance to leverage unparalleled audience targeting...
Cosmetic and skin care companies have been doubling down on social media marketing directed at tweens and teens. Parents are left to figure out how to...
Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to...
This seemed to come as a bit of a shock to some, but I think there are three reasons why it makes total sense. Reason 1. Google...
Following months of beta testing, Twitter made its new audio feature, Twitter Spaces, permanent.
It’s been said, ad nauseam, that content is king. But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected...
Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and...
It seems Google does not care how many Facebook tracking links you have in your Google Tag Manager, especially for Google Search reasons. John Mueller was...
Every year, the CMI editorial team asks six to eight questions of the experts speaking at Content Marketing World for this blog series. Some are easier...
Are you focused on the right elements in your content strategy? Different goals rely on different approaches. If you want to sell something, then driving visitors...