When it comes to content marketing, everything you do needs to be part of a larger strategy designed to achieve specific targets. More sales, more leads,...
Every digital marketing strategy relies on a number of elements to ensure its success. For a holistic campaign, you’ll need to consider how you’ll approach email...
Are you inspired? I was struck by a long article I read last weekend. In it, a content marketer lamented the state of content marketing and...
Amid rising costs, and an increasingly uncertain ad market, Meta has begun informing US news publishers that it will not renew exclusive content deals with them,...
Every year, the CMI editorial team asks six to eight questions of the experts speaking at Content Marketing World for this blog series. Some are easier...
Under increasing scrutiny from regulators, and amid various lingering questions and concerns about its ownership and its content approach, TikTok is looking to provide more assurance...
Twitter has added some new tweaks to its new Notes long-form content option, which is now available to selected users in the app. Launched to an...
If you don’t like all those recommended posts from people and profiles that you don’t follow polluting your Instagram feed, then you’re probably not going to...
Deciding which metrics to focus on while auditing your content for SEO performance can be a challenge. You can’t use all the available analytics, but ignoring...
Google Maps has updated its photos and videos criteria for the Google Maps user-contributed content policy. Google added selfie photos, excessively dark or blurry images, significantly...
