Ask any marketer responsible for copywriting about their writing process. You’ll quickly find out there’s no specific process to follow and little to no copywriting templates...
Does it feel like you need permission to fire a client — especially now? I get it. I do. It’s easy to put our needs on...
As AI begins to shape the landscape of digital marketing, content managers, copywriters, and digital marketers are starting to explore its potential applications for copywriting. It’s...
If you’re reading this blog, you’ve likely decided to start or revamp your copywriting portfolio. With so many portfolios out there, it’s hard to figure out...
Are you looking for ways to improve your SEO? Want to create copy your users love that will rank well on Google? The team from SEMrush share...
A 2022 State of Content Marketing report by SEMrush revealed that 40% of brands surveyed say they outsource copywriting. If you fall in the 60% and...
I can’t remember the last time a website I worked on was delayed for technical reasons. It’s never the coding that causes delays. It’s always the...
For every 100 people in your sales funnel, 97 won’t buy a darn thing from you. This isn’t an inflated statistic. In fact, 3% is considered...
As marketers, we write copy daily: For landing pages, social media posts, email newsletters, you name it.
You only get one shot at a first impression. This is never more true than with copywriting, where you have just seconds to get your point...