Connect with us


25 Copywriting Portfolio Examples That Will Secure Your Next Gig



25 Copywriting Portfolio Examples That Will Secure Your Next Gig

If you’re reading this blog, you’ve likely decided to start or revamp your copywriting portfolio. With so many portfolios out there, it’s hard to figure out how to make yours stand out from the crowd.

What colors should you use? What kind of writing samples will show off your skills? Fortunately, I’ve put together a collection of copywriting portfolio examples that are sure to inspire you and guide you in the right direction.

Each copywriting portfolio example I’ve included is unique in terms of color, layout, and personality — highlighting the various ways you can approach putting a portfolio together and how it’s okay to get creative with yours.

How to Create a Copywriting Portfolio

When creating your copywriting portfolio, avoid cramming in too many of your writing samples. You’ll want to show off your diverse portfolio —that’s understandable — but too many samples can overwhelm potential clients and employers.

Instead, opt for five or six writing samples that capture the different styles of writing you’ve done, such as technical, marketing, and business writing. Be sure to also include a balance of humorous and serious pieces, B2B and B2C writings, as well as short and long-form content.

If you have little-to-no writing samples, build your portfolio by starting a website or blog to showcase your writing skills, or contribute to other websites. You can also write for nonprofits or work internships.

Another method to build your portfolio is to write mock-copywriting samples based on local businesses. Just be sure to let employers or clients know they are mock-samples and that you weren’t actually hired by those companies. The point isn’t to deceive, but to show what you can do.

Copywriting Portfolio Examples

Now that you have a few of your best copywriting examples ready to upload, it’s time to design your portfolio. You want a portfolio that stands out from the crowd, showcases your personality, highlights your skills, and is easy to navigate by potential employers.

To give you some inspiration, here are 25 examples of excellent copywriting portfolios broken down into the following categories:

  • Homepage – The first page people see of your online portfolio and where you’ll likely house your work samples
  • About Me – Where you’ll give readers an idea of who you are and what you do
  • Services – What you can provide your clients

Each of these examples presents a different approach to copywriting portfolios that is sure to attract new opportunities.


There are many different approaches to creating a homepage for your portfolio — however, it’s best practice to ensure your homepage features your name, your contact information, and complementary colors. Most copywriters choose to feature their work directly on their homepage, but some find a way to link to their samples.

Here are several examples of outstanding homepage templates:

1. Carline Anglade-Cole

The homepage for Anglade-Cole’s copywriting portfolio immediately establishes her as an expert in her field by bringing attention to the awards she’s garnered throughout her career. The photo on her front page shows her at a speaking engagement with a confident smile, and the photo’s caption clearly states her full name above “3X Award-Winning Direct-Response Copywriter, Author, and Consultant.”

The badges for her awards are also displayed throughout, with the American Writers and Artists Institute badge placed in the middle next to the link to subscribe to her email list. Beneath her email list are badges from other accomplishments, including winning the bronze Nonfiction Book Award. If you’re an award-winning copywriter, Anglade-Cole’s page is a great example of how you can place your awards front and center to establish credibility.

Copywriting portfolio example by Carline Cole2. Gari Cruze

If you want your homepage to focus less on awards and more on who you’ve worked with, Cruze’s homepage is an outstanding example. This homepage heavily features high-quality photos from the different campaigns he’s worked on. Simply hover over each photo to see the name of the company or campaign, then click on the photo to see the copy he wrote and where it was published.

Copywriting portfolio example by Gari Cruze Copywriting portfolio example by Gari CruzeCopywriting portfolio example by Gari CruzeIf you’re looking for a more straight-forward yet eye-catching approach to displaying your work, Cruze’s example can lead you in the right direction.

3. Evan Benner

Benner takes a similar approach by using a mixture of high-quality photos and GIFs to display his work on his portfolio’s homepage. However, Benner takes it a step further by including the year his work was published next to each photo. His homepage also includes a headshot and a small blurb about who he is and where he is based.

Copywriting portfolio example by Evan BennerPotential clients and employers can easily navigate his portfolio by scrolling down where they can see more links to his About page (“Meet Evan”), copy, and the projects he worked on.

Copywriting portfolio example by Evan Brenner4. Jose Carlos Benítez

Copywriting portfolios don’t have to be all work and no play, so don’t be afraid to inject a little humor if you can. Benítez’s personality and sense of humor are sprinkled throughout his portfolio’s homepage.

Upon visiting his website, you’re greeted with a black screen with white text that starts with “Hello there, human! Or robot!” and ends with “Scroll down to see the blood, sweat and tears.” And for laughs, there’s a random button that says “This is just a button.” Spoiler Alert: The button doesn’t do anything but I definitely laughed after I clicked on it and waited 30 seconds for something (nothing) to happen.

Copywriting portfolio example by Jose Carlos BenítezOnce you scroll down, you’ll see a display of GIFs of the different campaigns Benítez has worked on over the years. Similar to Cruze and Brenner’s portfolios, hovering over the GIFs will show the name of the company the campaign was for — and clicking on them will take you to his work.

Copywriting portfolio example by Jose Carlos BenítezCopywriting portfolio example by Jose Carlos BenítezCopywriting portfolio by Jose Carlos BenítezFeaturing a bit of your personality throughout the portfolio will give potential clients and employers an idea of the kind of person they’re working with — and their humor and vision might line up with yours.

5. Benji Shaw

If you want to include imagery in your portfolio, but prefer a more minimalist approach, then Shaw’s portfolio will spark a few ideas. This portfolio features a black background with his name displayed in a large, easy-to-read font in the upper left corner. Two large images representing his work are featured in the foreground, and more of his work is shown by simply scrolling down. Like in previous examples, clicking the images will take you to another page that gives greater detail on the projects he’s worked on.

Copywriting portfolio example by Benji Shaw6. Aly J. Yale

Another excellent example for minimalists, Yale’s portfolio doesn’t rely on a ton of imagery. Instead her homepage is straightforward, simple, and only features her name in large black text against a white background —along with tabs in the upper right hand corner that lead to her bio, homepage, and contact page.

Copywriting portfolio example by Aly J YaleIf you scroll down Yale’s homepage, you see the logos of the outlets that have published her work.

Copywriting portfolio example by Aly J YaleThough I’d definitely suggest including a tab with links to your written work, this homepage shows that sometimes less is more and that you don’t have to rely on bold images to have a strong portfolio.

7. Davina van Buren

The homepage for van Buren’s portfolio is a great example for copywriters who are looking for a neat, organized way of promoting all of their talents, work, and social media in one place.

Copywriting portfolio example by Davina van Buren

The content of the homepage is organized in a way that leads your eyes down the page. Its coordinated neutral colors are engaging without being too jarring. Also, notice how the tabs for the about page, portfolio, testimonials, contact information, and social media widgets are all neatly organized in a single row at the top.

This format is great if you’re a copywriter who prefers a clean-cut, business professional portfolio.

8. Stephan Marsh

This portfolio is a great example if you’re the kind of copywriter who wants to get straight to the point. With a tagline in big bold letters reading “Read less of what I say. See more of what I’ve done,” Marsh makes it clear that he does not want to waste anyone’s time. The top of his homepage even includes a self-contained PDF portfolio that can be downloaded immediately.

Copywriting portfolio example by Stephen MarshThis portfolio shows that even a person of few words can still find a way to make a bold first impression.

9. Jennifer Cheek

I love this homepage example because it shows how a copywriter can add their own personal touch to a portfolio template. What makes this portfolio stand out is its fun pink hues and the adorable yellow canary logo on the left side of the page. Once again, don’t be afraid to show your personality on your portfolio’s homepage, and that includes your quirky side.

Copywriting portfolio example by Jennifer Cheek10. Anna Rogan

Rogan’s homepage, like van Buran’s, also leads your eye downward. As you scroll down you’ll see more of her work samples, but what makes her page really interesting is that each sample comes with a corresponding color change. This makes for a fun, aesthetically pleasing scroll through her work.

Copywriting portfolio example by Anna Rogan Anna Rogan 311. Kayla Dean

Dean’s portfolio is called The Literary Co. and starts by letting visitors know she has a wealth of experience, having created copy for more than 100 clients. Her portfolio also has a blog-style setup where potential clients can scroll down and see all of her latest work, case studies, and the brands she has worked with.

Copywriting portfolio example by Kayla DeanCopywriting portfolio example by Kayla Dean 12. Dayarne Smith

Smith’s website opens with a large image of a woman at a keyboard and features all of her relevant tabs at the top of the homepage. Once you scroll down, you’ll see her portfolio with links to her work uniquely displayed in fun monitor illustrations.

Copywriting portfolio example by Dayarne SmithCopywriting portfolio example by Deyarne Smith13. Sara Frandina

Frandina leaned into the writing theme by having her portfolio’s homepage resemble notebook paper. She doubled down on the theme by crossing out a word in the tagline and “writing” in a new word.

Copywriting portfolio example by Sara FrandinaIn addition to having standard information tabs at the top of the page, Frandina also included tabs linking to her past works separated by categories — customer research, email sequences, launch copy, long-form sales page, and website copy. These tabs can be found by scrolling down the homepage.

Copywriting portfolio example by Sara Frandina

About Me

This is where you showcase your personality and clearly define the expertise you bring as a copywriter. Notice that each example features a photo of the copywriter.

14. Kim Hobson

Figuring out what to say about yourself can be difficult. Where do you even start? Hobson found a way around that by breaking her About page into sections. In her introduction, she includes a photo of herself followed by a brief overview of what she does, where she is based, and how long she has been copywriting.

Copywriting portfolio example by Kim HobsonBelow her overview, she lists five quick facts about herself — some of which pertain to copywriting and others that cover her personal life. Then she has a section that breaks down her professional background.

Copywriting portfolio example by Kim Hobson

Copywriting portfolio example by Kim Hobson If you’re not sure what to put in your About page, you can follow Hobson’s formula by including a brief overview followed by a few fun facts and a breakdown of your career thus far.

15. Flourish Writing

Sarah, whose portfolio is called Flourish Writing, introduces herself using a funny anecdote about her first “published book” being written on craft paper and stored on her elementary school’s shelf for years. This anecdote lets the reader know Sarah has had a passion for writing since she was a child and that passion can also produce excellent work.

Complete with a photo of Sarah with her adorable pup, this About page gives the reader a clear idea of who Sarah is when she isn’t writing.

Copywriting portfolio example by Sarah of Flourish Writing16. Shanice Perriatt

Perriatt’s About page is concise and well organized. Her opener clearly states her name and what she does: “I’m Shanice Perriatt – a digital marketer and content creator who blends the best of design and writing into compelling and engaging brand content.”

Like Sarah, Perriatt also gives us insight into her life and hobbies – going to the gym, scrolling through Twitter, and going to the movies. Finally, the bio ends with Perriatt telling the reader the position she holds now.

The muted pastel background complements the green around headshot, making for a clean, informative page.

Copywriting portfolio example by Shanice Perriatt17. Kayla Hollatz

Hollatz takes a different approach to her About page. First, it starts with a photo of Hollatz next to a brief statement detailing her objective.

Copywriting portfolio example by Kayla HollatzAfter scrolling down, visitors see an “About You” page instead of an “About Me” page. This is where Hollatz presents an issue many clients face.

Copywriting portfolio example by Kayla HollatzFinally, visitors can scroll further down to find an About Me page in which Hollatz presents herself as the answer to all of the potential client’s problems.

Copywriting portfolio example by Kayla Hollatz18. Andie Coupland

Coupland’s About page shows that it is perfectly fine to veer away from personal details and to keep things strictly business. While we don’t get insight into Coupland’s life outside of writing, we do get a clear description of her experience and what she brings to the table as a copywriter. Note that she also includes a link to her LinkedIn for more information.

Copywriting portfolio example by Andie Coupland19. Jacob McMillen

McMillen’s About page establishes credibility by focusing on his accomplishments. He also puts his own spin on the writer’s headshot by instead only showing half his face. It’s a bold move but the gray coloring complements the muted blue and white banner, so it doesn’t seem too out of place.

Copywriting portfolio example by Jacob McMillen20. James Schlesinger

Like Hollatz, Schlesinger uses his About page to present a problem potential clients could be facing, then he presents himself as the solution by explaining exactly what he can do for them. Then he ends his bio with a call to action, urging readers to contact him for his services.

Copywriting portfolio example by James Schlesinger Copywriting portfolio example by James Schlesinger21. John Axtell

Are you looking for a punchy opener to grab the reader’s attention? Why not try “I love high kicks!” Maybe avoid that exact phrase, since that’s how Axtell decided to open his About page, but shouting a random fact about yourself is definitely a good start. Axtell took the opener a step further by including a photo of him doing a high kick.

Copywriting portfolio example by John Axtell

If you decide to open with a fun fact, like Axtell, coupling that opener with a photo showing that fact can definitely show your personality and grab the attention of potential clients.


Some copywriters opt to dedicate a separate page of their online portfolio to breaking down the specific services they provide. If you choose to do the same, here are a couple of examples you can reference:

22. Danielle Wallace

Wallace chose to separate her services into different clickable boxes that include icons and a mixture of script and typewriting fonts.

Copywriting portfolio example by Danielle Wallace23. Sandy Dang

Dang displays her services in a more horizontal format with texts on one side and a large corresponding photo on the other. Each section of her service page includes a button that gives the option to book.

Copywriting portfolio example by Sandy Dang24. Jennifer Locke

Lock kept the format straightforward by simply stating what she can do for the client and including a button that allows potential clients to schedule a consultation. This could be a great method for copywriters who specialize in only one for two services.

Copywriting portfolio example by Jennifer LockeCopywriting portfolio example by Jennifer Locke 25. Stuart Tarn

Of course, sometimes your portfolio is enough to show clients and employers what you’re capable of. Tarn organized his portfolio in a simple way that shows he can provide web, email, social, and print copy. Clicking on each image will take the reader to his previous work.

Copywriting portfolio example by Stuart TarnAll of these copywriting portfolio examples are unique, but are all well organized, easy to navigate, and show a dash of personality while using complementary or neutral colors. Remember these points when putting together your own portfolio. Now, go out there and get that next big gig!

content templates


Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address


How to Schedule Ad Customizers for Google RSAs [2024]



How to Schedule Ad Customizers for Google RSAs [2024]

It’s no wonder that responsive search ads have steadily grown in popularity in recent years. Through Google’s machine learning capabilities, RSAs provide a powerful way to automate the testing of multiple headlines and descriptions to ensure a closer match to user intent. The benefits are clear: RSAs mean broader reach, better engagement, and improved performance metrics.

However, all these benefits come at a significant (but reasonable) cost – they can be extremely difficult to manage, especially when it comes to updating ad copy to promote limited time offers.

I know this firsthand – I work with several ecommerce clients with promotions that constantly change. Not too long ago, I found myself going through the consistently tedious process of updating a client’s RSA headlines and copy. As I was making the changes, I thought to myself: “There must be a better way to update this ad copy. I shouldn’t have to use find and replace so many times while pausing and enabling my ad campaigns.”

After expressing this to my colleague, Jordan Stambaugh, the two of us agreed there must be a better way. But we’d have to make it happen. A few weeks later, we put that idea into action and created a more efficient process for updating RSA ad copy on a scheduled basis. If you want to try this process for yourself, just keep reading.

Responsive Search Ad Customizers 101: Basic Options & Execution

Before diving into the process of scheduling automatic updates for your RSA customizers, it’s essential to understand some key Responsive Search Ad fundamentals.

First, you can customize three main options within RSAs: the Attribute Name, the Data Type, and the Account Value. Each of these plays a vital role in personalizing your ads:

  • Attribute Name: This is essentially the identifier for the customizer. It is how you’ll reference the specific piece of information you’re customizing within the ad. For instance, if you’re running a promotion, you might name an attribute “Promotion.”
  • Data Type: This indicates the kind of data the attribute represents and it determines how the information can be formatted and used within the ad. Common data types include Text (for plain, non-numeric text), Percent (to represent percentage discounts), Price (to denote monetary values), and Number (for any numerical value).
  • Account Value: This is the default value for the attribute that you set at the account level. It acts as a fallback if more specific values aren’t provided at the campaign or ad group level.

For example, if you wanted to promote a 10% off discount using RSAs, you’d use the “Discount” attribute, a data type of “Percent,” and an account value of “10% off.” Then, when someone is searching for products, Google would test automatically inserting a copy regarding a 10% off promotion into your ad.

Once you’ve set up the right customization options, you can start to format your RSAs with customizers.

Here’s how:

  • Start by typing in {
  • Click on Ad Customizer then select your attribute
  • Google will populate your attributes that are already uploaded
  • For a simple offer, use the “Default text” attribute as a catch-all. This will ensure your ads run smoothly if Google can’t pull the right messaging from your RSA feed



How to Schedule Your Ad Customizers with a Feed

Now that we’ve covered the basics, let’s cover how to schedule your ad customizers.

Just follow this three step process:

1. Create the feed

Start by creating two sheets: The Parent sheet, and the Child sheet. The “Parent” sheet will act as the primary data source, while the child sheet will pull data from the parent sheet.

We’ll start by building the parent sheet. After opening the sheet, start by renaming the active tab to “Promotions.” Don’t skip this step, it’s crucial for referencing this range in formulas later on.

In your “Promotions” tab, head to the top row and label columns A, B, and C with the headers of your ad customizer attributes. For example, you might have “BrandSaleHeadline” as your attribute in column A, “text” as the Data Type in column B, and “Shop the Collection” as the Account Value in column C.

Once your headers are in place, move to cell C2. Here, you’ll input the expression =lookup(today(),F:G,E:E). This formula will play a key role in dynamically updating your RSA customizer based on the current date.

Next, go to columns E, F, and G, which will be used to manage your scheduling. In these columns, you’ll list out the different values your chosen attribute might take, alongside their corresponding start and end dates. For example, under the “BrandSaleHeadline” attribute, you might schedule various promotional headlines to appear during different sale periods throughout the year.

Here’s how your sheet might look:

Now look back at the first 3 columns on your sheet. They should look like this:

Now create a second sheet. We’ll call this sheet the Child sheet. It’s going to automatically pull in data from the parent sheet you just created, and will be the one you link to Google Ads later on.

Columns A, B and C will be almost identical to the child sheet, but we will be using a special formula later so we can automatically populate this. So, start by labeling Row 1 Column A “Attribute,” then the next column as “Data type,” then column C as “Account value.” 

Then go to C2 and use this expression to populate the right account value from the parent document: =importrange(“[PARENT DOCUMENT URL HERE]”,”Promotions!C2″)

Your sheet should now look like this:

We recommend adding a date range with default text for any days you’re  not running a promotion. In the example above, we have “Shop Our Collection” appearing as default text.

2. Input attributes

Once you have your feed created, the next step involves inputting your attributes into the Google Ads platform. This can be done either manually or through a bulk upload.

For the manual approach, navigate to “Tools & Settings” in your Google Ads interface, then go to ‘Setup’ followed by “Business Data.” Here, you’ll find an option for “Ad Customizer Attributes.” Click the plus sign to add your attributes. It’s crucial to use the same attribute names that you’ve established in your Parent Google Sheet template to ensure consistency and proper data synchronization.



Alternatively, if you prefer the bulk upload method, again head to “Tools & Settings.” This time, select “Bulk Actions” and then “Uploads.” For this process, you only need to upload columns A to C from your template. 

Be aware that it might take some time for your uploaded attributes to be reflected in the business data section of Google Ads.

3. Set up an automatic schedule

At this point, you’ve almost finished scheduling your ad customizers. Navigate to Tools & Settings, then Bulk Actions, then Uploads, then click the Schedules tab at the top. Select your Child Google Sheet as the data source, and share your Google Sheet with the appropriate email.



And there you have it – Google will automatically pull in the data you populated in the sheets into your RSAs.

Common Challenges When Scheduling RSA Ad Customizers

When we test these sheets with our clients in the wild, we’ve uncovered five common challenges. Be on the lookout for these issues – solving them before they happen can save you a lot of trouble down the line.

Not scheduling your upload when the site changes 

The first and most significant hurdle is the mismatch between the scheduled data upload and website content updates. For instance, if the Google Sheet is set to upload at 11 am, but the website changes occur at 3 pm, there’s going to be a discrepancy where the wrong message could be displayed for several hours, or new messaging could appear prematurely. Conversely, if the website updates happen before the scheduled sheet upload, outdated promotions might linger until the new data is imported. Synchronizing these schedules is crucial; it’s best to align them so updates occur simultaneously.

Skipping QA during a message change

Another pitfall is neglecting quality assurance (QA) during message updates. It’s vital to regularly check the business data section to verify that the correct values are in place post-update.

Issues with the IMPORTRANGE function

Then there’s the technical aspect of setting up the IMPORTRANGE function correctly in the Google Sheets template. The ‘child’ template must reliably pull data from the ‘parent’ sheet. If this function isn’t configured correctly, data won’t be imported as needed.

Not sharing access of the Google template for automatic uploads

Pay attention to your access permissions for the Google Sheets template. Google will prompt you with the email address that needs permission to access the ‘child’ sheet for automatic uploads. Overlooking the sharing of your sheet with this address will prevent the system from working.

Having date range gaps in your parent sheet

Lastly, a common oversight is leaving date range gaps in the ‘parent’ sheet. Every single date must be accounted for without overlaps. A practical tip is to have an ‘evergreen’ backup message ready, scheduled to run continuously, ideally through the end of the year, to cover any potential gaps.


Leveraging Google Sheets in conjunction with Google Ads to schedule RSA ad customizers is a game-changer for managing dynamic promotional content. This process not only streamlines your workflows but also ensures that your ads remain relevant and up-to-date, reflecting current promotions without the need for constant manual intervention. 

By adopting this method, you’ll save significant time and effort, allowing you to focus more on strategy and less on the minutiae of ad copy updates. Give it a try and experience a more efficient way to manage your RSAs, keeping your campaigns fresh and engaging with minimal hassle.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading


10 Advanced Tips for Crafting Engaging Social Content Strategies



10 Advanced Tips for Crafting Engaging Social Content Strategies

In 2023, there are a total of 4.89 billion social media users worldwide. One of the many reasons you should build your brand’s presence on social media is to capture a slice of this pie.

So, if you’re a marketer wanting to crush it online — this is your time to take action. The social presence of billions of users shows great potential to connect, engage, and build lasting relationships with your target audience.

The real power lies not just in being active on social media networks but in planning social media goals in advance and crafting engaging social media content strategies that make a meaningful impact.

And creating one isn’t as easy as it sounds. It requires a thoughtful approach that goes beyond the basics.

To help you accomplish your social media goals, we’ll cover ten advanced tips that you can use to craft an engaging social media content strategy.

1. Conduct A/B Testing

A/B testing allows you to optimize your social media marketing strategy based on insights and social media metrics.

Experiment with different content formats, headlines, captions, and visuals to see which format performs better.

You can also try different content styles and focus on visual content, which is 40x more likely to be shared on social media.

Example: Test two different headlines for a product announcement social post and use the one that users engaged with and shared more. You’ll need to track social metrics like reactions, shares, and new followers during your test.

2. Personalize your content

Before creating a social media marketing plan or content calendar, segment your audience based on demographics, behaviors, and interests.

Craft tailored messages for each segment and find social media content ideas for that target audience.

And to encourage them to engage with you, publish funny content. 80% of marketers say that funny content is the most effective form of social media posts.

Example: Tap into Instagram retargeting ads to promote personalized product recommendations to customers based on their past purchase history.

3. Embrace User-Generated Content (UGC)

User-generated content is a powerful way to build trust, gather a sense of community, and increase engagement rates.

Encourage users to share their experiences and stories about your brand.

Plan a posting schedule using social media tools, highlight, and feature UGC in your content, and give credit to the creators to showcase the authenticity.

Then, create a dedicated UGC marketing campaign.

Example: Invite customers to share photos of themselves using your product with a branded hashtag. Comment on and share these photos on your company’s social media (with permission, of course), thanking the participants for joining in on the fun.

4. Incorporate influencer collaboration

Partner with influencers in your industry who have high engagement rates. 67% of marketers agree they prefer working with micro-influencers with 10k-100k followers or subscribers.

Collaborating with influencers allows you to tap into their social networks and leverage their credibility to boost engagement.

Use social media management tools to co-create content, host giveaways, or collaborate on campaigns aligning with your brand and the influencers’ style to extend your reach and gain engagement.

If your target audience is Gen Z, you can prefer Instagram Reels for influencer marketing.

For context, look at the stats below:

1701077164 213 10 Advanced Tips for Crafting Engaging Social Content Strategies

Example: Partner with a fitness influencer to promote your health supplements through workout videos.

5. Use interactive elements

To accomplish your social media marketing goals, you can engage people to interact with your brand via polls, quizzes, and surveys. Encourage them to participate and share the results.

Incorporating interactive elements into your social media marketing strategy will spark active participation between your social media team and audience, making them more likely to engage and share opinions.

Example: Host a poll on X (formerly Twitter) to let your audience choose the next product feature you’ll develop or the types of content they’d like to see.

6. Leverage user reviews and testimonials

Showcase user reviews and testimonials as part of your content strategy. Highlight positive feedback and make improvements by taking accountability for negative feedback.

Incorporate these testimonials into your social media strategies to create dedicated reviews or testimonial videos. Sharing this social proof helps build trust and credibility with your audience.

Example: Feature video social proof of a satisfied customer explaining how your software improved their business.

7. Create long-form content

While social media platforms are mostly known for short-form content, they’re switching gears to focus on long-form content.

It’s great, especially if your business receives great engagement on X (formerly Twitter).

“Long-form posts on the microblogging platform are now at 3 billion views per day and rising.”, said Elon Musk, the owner of X.

“This is roughly on par with all newspaper articles views on Earth,” he continued.

1701077165 831 10 Advanced Tips for Crafting Engaging Social Content Strategies

Educational content and case studies tend to work great on LinkedIn. Additionally, blog posts can also help you establish your brand as an authority in your industry.

Publishing compelling content is a great way to increase engagement and shares. You can also repurpose educational content on multiple sites and tailor it to each platform for the best results.

Example: Publish content about challenges and opportunities your company faced and how it helped you increase return on investment.

8. Collaborate with other brands

Collaborate with complementary brands or businesses for promotional content.

As part of your digital marketing strategy, come up with mutually beneficial collaboration ideas that can help you both increase reach and tap into ideal customers.

Joint campaigns, cross-promotions, or co-sponsored events are great ways to use the power of collaboration.

Example: Team up with a travel agency to promote your hotel and their vacation packages through a joint social media campaign.

9. Emphasize customer service

Social channels aren’t just a source for publishing content but also for providing excellent customer service.

Marketers these days actively invest in building social media communities to better connect and interact with potential customers.

Respond promptly to inquiries, comments, and feedback from your audience. Show them you genuinely care about them by addressing their concerns and providing helpful solutions.

This level of engagement can build customer loyalty and community building.

Example: Respond to customers’ support requests on social accounts and resolve their issues within a few hours.

10. Monitor trends and stay updated

Stay updated with social media trends, algorithm changes, and content formats. Track performances, content audits, and social media KPIs.

Experiment with new features or types of content introduced by social media channels.

Plan your social media content calendar based on engagement metrics. Keep an eye on what your competitors are doing and identify strategies that work well in your industry.

Out of all content types, short-form videos are taking the spotlight. Research states that 64% of shoppers ended up making a purchase after seeing branded video content on social platforms.

Example: If video content is becoming popular on social platforms, create your social media content strategy around it.

You might also consider incorporating data storytelling into your strategy. Why? More brands are moving towards storytelling in their social media posts.

This helps reach larger audiences and accomplish business goals. If you haven’t thought about it, give it a thought. The early bird catches the worm.

Final Words

And there you have it — ten advanced tips to level up your social media marketing strategy.

Test the waters with new features on social channels and plan your content marketing strategy accordingly.

With consistency and some creativity, you can increase your brand awareness and establish a strong foothold in the vast sea of social media.

Are you ready to boost your social media presence and accomplish all your business goals? Here’s to your success!

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading


3 Questions About AI in Content: What? So What? Now What?



3 Questions About AI in Content: What? So What? Now What?

In the United States, Thanksgiving will give us the needed break to take a collective breath.

I don’t know about you, but getting my bearings around the disruptions of generative AI presents an extreme challenge. Innovations come so quickly that once we think we have our arms around it, something new appears.

Almost one year into seeing what generative AI can do for content creation and marketing strategies, OpenAI has introduced custom GPTs for those who pay for access.

You can build custom ChatGPT applications to use the tool’s newest capabilities to do things specifically valuable to you. For example, your company could upload 10 years of blog articles and instruct the custom GPT to use the knowledge gained from the content to formulate answers to questions on the blogs’ topics. In theory, you get the depth and breadth of ChatGPT’s large language learning model focused on your knowledge base and able to take specific actions, such as sending an email or automating a task.

Impressive. But sheesh. What does that do to your plans to integrate tools into your marketing workflow? It seems like one of a hundred things that you’re supposed to pay attention to right now.

Time to reflect

If your time frees up this week either because of the holiday or because the Americans are on holiday, take a moment and reflect on these disruptions to your current marketing and content efforts.

A little more than 20 years ago, a nursing professor at Swansea University published a helpful framework for self-reflection and communication. His exercise has helped me in times of disruption, and perhaps it can be for you as well.

Answer a few questions that fall into three stages – what, so what, and now what?

  • What? Describe what has happened simply and objectively – without judgment or interpretation. Some helpful prompts: What happened? What did you observe? What events occurred? What is the current situation?
  • So what? Answer questions about what you know now that you didn’t know. You can introduce emotions. Some helpful prompts: What did you learn? What difference have the events made? Answer as yourself or within the context of your team or company.

    If it’s just you, potential questions could be: Did what happened clarify an interest? Did you hear or feel anything that surprised you? How is your experience different than what you expected? What do these events mean to you?

    If you answer on behalf of a team or group, you can ask the self-questions along with these prompts: What do these events suggest to you about this group? How might the group work better or worse with these events? How were decisions made or not made based on these events?

  • Now what? Reflect on your future actions based on the first two steps. These broader implications react to what happened. Questions center on defining and looking at the root cause: What would contribute to a successful response? What would be in the way of successfully navigating through this? What learning has now occurred, and how can I/we apply this learning?    

Ask your team to do this same exercise. When you meet back up, create a workshop or team gathering where you discuss the answers and determine where opportunities may exist.

Real reflections aren’t hot takes

If you find yourself thinking that process is basic, well, you’re right. These three questions – and the provocations that come from them – mirror a progression you’ve all tried to work through a problem. However, you don’t often do it for big disruptions in the moment. It’s just too easy to jump to the third step, “now what,” and confuse it with “what’s next.” You get overwhelmed by all the actions you can take.

You can see this challenge happening with the disruption of generative AI.

Check out this article that reflects on the disruption of generative AI in the video game industry. To make the case, it leverages Bain & Company research that “more than half of video game development process will be supported by generative AI within the next five to 10 years.” It uses “what happened” to make a case for “what’s next.” The author didn’t even bother to ask “so what” to reach the conclusion: “Microsoft wants AI to solve problems that game makers say they won’t actually have.”

If you reflect on what the Bain research actually said, you can see it’s almost the opposite of the Microsoft conclusion. The research plainly says few executives believe AI will reduce development costs. They say AI will not significantly impact talent and “do not believe it will replace the creative spark necessary for game development.”

By misinterpreting what happened and not asking, “So what,” the author jumped to predicting what’s next, which is almost useless to make any productive change to address what’s really happening.    

This is why working through this process is helpful.

Now, to be clear, hot takes are fun. I’m not suggesting you do away with predictions or the occasional response. Hot takes are a great way to start the conversation, not to finish them.

Take the time – and the process – to work it out. It’s not perfect. It’s also not meant to be a fail-safe way to predict the future. The three-question stages are meant to help you balance facts and feelings to make more productive and satisfying responses to the disruptions you face.

The process is meant to change your future, not by helping you see it more clearly but by helping you clearly see how you change it.

It’s your story. Have a wonderful, reflective Thanksgiving, and tell it well.

Subscribe to workday or weekly CMI emails to get Rose-Colored Glasses in your inbox each week. 

Cover image by Joseph Kalinowski/Content Marketing Institute

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading