Many of those involved in PPC tend to be the data geeks. That means we often focus more on impression share ratios, target ROAS, and search...
On the third day of Christmas, my true love gave to me…Personalized promo codes, paid search keywords, and gift guides in a pear tree. Or something...
“Knock, knock!” “Who’s there?” “Happy Birthday Jonas! Here’s your gift of cakes & flowers xoxo.” Now imagine if an email with a similar subject line landed...
Your company sells a product or an offering, but your branding communicates so much more than this. It communicates the value your product provides. The way...
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To inspire your audience to be loyal to your brand, you need to have a core message that focuses on your brand’s purpose and shows why...
With only six seconds to grab a recruiter’s attention, conventional wisdom might tell you to cut right to the chase when you write your resume. A...
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Updated June 16, 2022 When you finish this article, you will leave entirely and utterly convinced. That’s every writer’s hope, right? Yet, a great deal of...
Updated April 25, 2022 “Please don’t read this article.” That’s the unintentional plea made by content writer after content writer. They craft a boring lead that...
To succeed in PPC marketing, you need a well-crafted plan. Without a plan, you’ll likely waste time and money on campaigns that don’t reach their full...
When was the last time a business fully addressed your wants and needs as a customer? For me, it was around the holidays, while searching for...
