James Pate is the Technical SEO Manager at IBM, IBM has a whole group of respected and well known SEOs. I’ve spoken with Patrick Stox while...
As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an “up-and-coming”...
Did you know that Google shows “out of stock” for items you label with the value of back ordered in your structured data for products? Some...
There is a new data revolution happening, and it’s sweeping across the industry so quickly that many SEO and digital marketers are struggling to make sense...
My old boss, the CEO of a former employer, was one of the best salespeople I’ve ever known. He could work a room, listening and knowing...
With Shorts becoming a bigger consideration for YouTube creators, and live-streams also driving significant results, it’s now moving to provide more insight on the individual performance...
Meta has announced an update to its US location targeting options for ads, with US congressional districts, as defined by the 2020 census, to be added...
Casted, the B2B marketing amplification platform, has announced Casted Insights, a solution that will supply firmographic data for every company consuming video and audio content, together...
The action continues in the Elon Musk Twitter takeover push. Early this morning, via, of course, a tweet, Musk announced that his proposed purchase of the...
Measuring campaign performance can be difficult as digital marketing channels multiply and customers drift across those varied channels. “Identity and data are key to accurately measuring...
