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Google Displays Out Of Stock For Items Using Back Order Value In Structured Data

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Google Says Stock Or Inventory Levels Should Not Impact Rankings

Did you know that Google shows “out of stock” for items you label with the value of back ordered in your structured data for products? Some feel it should say back ordered and not out of stock, but I am not too sure if there is much of a difference?

Brian Freiesleben posted about this on Twitter and he also referenced others complaining about this in the Google Webmaster Help forums.

Here is what Google sees from the structured data, the item availability is marked as back ordered:

click for full size

But instead of showing back ordered, Google displays out of stock in Google Search:

click for full size

A year ago, Google began to officially support back ordered availability structured data. But again, Google does not show the item as back ordered, it shows it as out of stock.

Here are some of the complaints in the forums:

It was my understanding that the schema.org BackOrder availability status was added to the recognized values some time last year. However, products we have submitted with the BackOrder status are showing as In Stock in search results even though the Rich Results Test and Search Console both indicate that they’re detecting BackOrder.

It was indeed added to the recognized values, but it does behave like you say, the rich snippet display will show “In Stock” for this, I guess the distinction they’ve chosen is that if something is available to order, even with a short delay caused by something being on BackOrder, that’s in stock.

Interesting – I suppose I can understand the logic behind that approach, but it’s not exactly intuitive based on how the other availability statuses are treated.

Thank you, I appreciate the insight!

John Mueller of Google asked if there is a difference…

So – what do you think? Is there a difference to the customer if an item is back ordered or currently out of stock?

Forum discussion at Twitter and Google Webmaster Help.

Source: www.seroundtable.com

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Google Hanukkah Decorations Are Live For 2023

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Google Hanukkah 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.

Google Hanukkah Decorations 2023

You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה‎] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.

To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.

Happy Chanukah, everyone!

Forum discussion at X.

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Google Pay Accepted Icons In Google Search Results

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Woman Checking Out Store Google Logo

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

G Pay Accepted Google Search

Here are some more screenshots:

Brodie Clark also posted some screenshots after on X:

Google Pay Accepted Google Search

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

Forum discussion at X.



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Google Discover Showing Older Content Since Follow Feature Arrived

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Dog Astronut Google Logo

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow

Google Discover Old Stories Follow2

Have you noticed this in your Discover feed?

Forum discussion at X.



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