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James Pate On SEO At IBM & Using Airtable For Managing Enterprise SEO Data

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James Pate is the Technical SEO Manager at IBM, IBM has a whole group of respected and well known SEOs. I’ve spoken with Patrick Stox while he was at IBM, I also spoke with Tanu Javeri at IBM’s NYC offices a while back. So this is the third IBM SEO I’ve interviewed. James is based in Brooklyn, which is not too far but yet super far from my office – the wonderful world of New York.

James ventured into SEO by developing software, such as WordPress plugins, like a rich snippets stars plugin. So I blamed James for Google showing fewer stars in the search results over the years. He also coded a plugin for videos and other areas. This is how technical SEOs think, which is wonderful. He did a lot of affiliate marketing when he first got into SEO, which is how a lot of SEOs sometimes start. He has a small company doing mostly WordPress for local companies and then he moved to a larger company to work on larger projects and then joined IBM.

SEO At IBM:

At IBM he is involved in a lot of different projects, but he does a lot of work with SEO data, he looks at ways to improve inbound search specific to IBM products and then a lot of technical SEO projects. He built a redirect engine, he built a crawler and stuff like that. IBM is obviously a super old company, with a ton of old content, on many platforms and subdomains.

Using Airtable For Managing Enterprise SEO Data:

He spoke to me about the framework for managing enterprise SEO data. Specifically how he was about to centralize IBM’s SEO marketing data using Airtable with various automations. This helped IBM discover linking opportunities, content gaps, manage a topic taxonomy and more. This is all to help with huge number of pages, keywords and URLs. In Airtable, IBM stores not just keyword but also keyword intent, which is super interesting. He also tags them by topics, by page category, topic relationships and so on so he can build this map.

If you want help with this, reach out to James Pete on Twitter @jamesfpate.

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

Source: www.seroundtable.com

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Google Hanukkah Decorations Are Live For 2023

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Google Hanukkah 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.

Google Hanukkah Decorations 2023

You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה‎] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.

To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.

Happy Chanukah, everyone!

Forum discussion at X.

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Google Pay Accepted Icons In Google Search Results

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Woman Checking Out Store Google Logo

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

G Pay Accepted Google Search

Here are some more screenshots:

Brodie Clark also posted some screenshots after on X:

Google Pay Accepted Google Search

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

Forum discussion at X.



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Google Discover Showing Older Content Since Follow Feature Arrived

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Dog Astronut Google Logo

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow

Google Discover Old Stories Follow2

Have you noticed this in your Discover feed?

Forum discussion at X.



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