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James Pate On SEO At IBM & Using Airtable For Managing Enterprise SEO Data

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James Pate

James Pate is the Technical SEO Manager at IBM, IBM has a whole group of respected and well known SEOs. I’ve spoken with Patrick Stox while he was at IBM, I also spoke with Tanu Javeri at IBM’s NYC offices a while back. So this is the third IBM SEO I’ve interviewed. James is based in Brooklyn, which is not too far but yet super far from my office – the wonderful world of New York.

James ventured into SEO by developing software, such as WordPress plugins, like a rich snippets stars plugin. So I blamed James for Google showing fewer stars in the search results over the years. He also coded a plugin for videos and other areas. This is how technical SEOs think, which is wonderful. He did a lot of affiliate marketing when he first got into SEO, which is how a lot of SEOs sometimes start. He has a small company doing mostly WordPress for local companies and then he moved to a larger company to work on larger projects and then joined IBM.

SEO At IBM:

At IBM he is involved in a lot of different projects, but he does a lot of work with SEO data, he looks at ways to improve inbound search specific to IBM products and then a lot of technical SEO projects. He built a redirect engine, he built a crawler and stuff like that. IBM is obviously a super old company, with a ton of old content, on many platforms and subdomains.

Using Airtable For Managing Enterprise SEO Data:

He spoke to me about the framework for managing enterprise SEO data. Specifically how he was about to centralize IBM’s SEO marketing data using Airtable with various automations. This helped IBM discover linking opportunities, content gaps, manage a topic taxonomy and more. This is all to help with huge number of pages, keywords and URLs. In Airtable, IBM stores not just keyword but also keyword intent, which is super interesting. He also tags them by topics, by page category, topic relationships and so on so he can build this map.

If you want help with this, reach out to James Pete on Twitter @jamesfpate.

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

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Source: www.seroundtable.com

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Google Shopping Search Discover Filter For Black, Women, Veteran & Latino Owned Businesses

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Google Shopping Search Discover Filter For Black, Women, Veteran & Latino Owned Businesses

Google has recently added a new “Discover” filter to the Google Shopping search side bar to filter shopping results by Black-owned, Latino-owned, Veteran-owned or Women-owned businesses. I think this was added at least a few months ago when Google added the smaller stores filter but I am not 100% sure on timing.

For some searches, you will see this filter on the left side, under the title “Discover.” It lists Black-owned, Latino-owned, Veteran-owned or Women-owned businesses as possible selections – click on the image to enlarge:

click for full size

Google has documented this in its help documents but that document was updated sometime between July 2021 and April 2022 to add this Discover feature in the content. So I do think this was added after Google added the black owned label to Google Shopping but probably around the same time Google added the smaller stores filter in March 2022?

Hat tip to Shameem Adhikarath who notified me of this on Twitter:

Forum discussion at Twitter.



Source: www.seroundtable.com

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