Thinking about running a paid advertising campaign? You should consider investing in paid video advertising. Not only are video ads great for brand awareness, but they...
Instagram Reels are getting ads. The company announced today it’s launching ads in its short-form video platform and TikTok rival, Reels, to businesses and advertisers worldwide....
Have you heard of the skyscraper technique for SEO? Chances are, you’ve seen this technique being promoted, but you’re not sure if it will work for...
Did you know there are more than 30 million small businesses in the United States alone? With a number like this, small business owners need a...
30-second summary: Make no mistake, Google Shopping is still mostly a paid PPC channel, but you can also enjoy its free traffic Video and display formats...
Last year saw an explosion of martech tools, increased integrations, and AI automations. It’s clear digital connectivity has skyrocketed, with massive amounts of data from multiple...
While some brands have had to put little to no effort into SEO marketing throughout the Coronavirus, others have had to readjust some, if not all,...
15 researchers propose a new standard for advertising disclosures Laura Edelson Contributor Erika Franklin Fowler Contributor Erika Franklin Fowler is Professor of Government at Wesleyan University...
30-second summary: Today, digital business is gaining ground fast, especially with the coronavirus pandemic pushing more business and marketing operations online. In the virtual business space,...
Sean Clayton Contributor A 15-year digital media veteran, Sean Clayton connects brands with the data-driven intelligence solutions they need to drive growth. With more than 90...
