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The Skyscraper Technique – A Quick Guide




Have you heard of the skyscraper technique for SEO? Chances are, you’ve seen this technique being promoted, but you’re not sure if it will work for you. 

The great thing about skyscraping is that it can work for all kinds of businesses if you follow the correct process. Once you understand how the skyscraper technique works, you’ll see how it can help improve your backlink structure and increase the number of visitors to your website. Read on to find out how! ⬇️

What Is The Skyscraper Technique?

The foundations of skyscraping were laid out by Brian Dean from Backlinko. Over the years, other SEO experts have written about the skyscraper technique and how it works. 

The skyscraper technique is an SEO tactic that uses research and link building through blogger outreach. The technique revolves around finding popular articles on the subject you want to write about, select one of those articles, and see how you can create your own better version of it. This can mean using different types of media, creating infographics and so on. 📊

Make sure that you are actually creating something better, not article spinning. You need to create something new that has the potential to get you to the first spot on SERPs (search engine result pages). 

Why Should You Use The Skyscraper Technique?

There are three main reasons why you should use the skyscraper technique in your content strategy. 

First of all, if you choose a popular article that ranks high, you know there is demand for that specific subject. Analyze why that content is so popular, for example, does it use established sources, does it solve a problem for the readers, etc. Make sure to keep the same search intent on the new piece you are creating. 

Secondly, if the first article was popular, this means that there is a specific audience that is interested in this specific topic and will be interested in what you have to say. If your article makes the subject exciting and up to date, you can easily get the links you need by reaching out to those that are already linked to the first article.


Lastly, if Google ranks that original content high, by creating something better and more interesting, you get a chance to outrank it with your new piece. So, if you do it right, you have a decent probability of ranking on the top of the SERPs (Search Engine Result Pages) for the same keywords.

Okay, so you might be asking yourself: is it really that easy? Well, as usual, the devil’s in the details. We’ll go through the steps you need to take in order to successfully create a skyscraper article. 

How To Make The Skyscraper Technique Work For You Using SERPed Tools

Now that you know what skyscraping is all about, let’s get technical: what do you have to do in order to use the skyscraper technique for SEO – and increase your traffic? In this section, we’ll explain how to make skyscraping work for you using SERPed tools. 

1. Find Skyscraping Opportunities

To find the ideal article to try this technique, we recommend using SERPed’s Ultimate Research tool. 

First of all, on the Tools menu, select Ultimate Research.

Ultimate Research 1

This will show you the list of previous searches. In order to search for a new keyword, click the blue “+” button at the top right.

Ultimate Research 2

We recommend using a keyword that’s highly specific to your niche. In this case, we went with “skyscraping”, for obvious reasons.

New Search

To start your search, click the big Search Keyword button. On the results page, you’ll see similar keywords. In order to find article ideas for each keyword, click on the three-dot button at the right of each result.

skyscraper technique

Then, select Launch Keyword Analyzer from the menu that appears.

skyscraper technique 2

This option will open a menu with a few important metrics for the keyword.

Keyword Analyzer

Scroll down and you’ll see a few websites that rank for that keyword:

Keyword Analyzer 2

Check each of these websites on the list for the usual metrics: Alexa Rank, Moz Rank, Domain Authority, Page Authority… Once you have taken a look at the articles, we recommend checking the backlink profile for each page. To find these backlinks, click on Backlink Explorer on the Tools menu, under SEO Analysis.

Backlinks Explorer

Once you open that tool, you’ll see a list of previous searches. To start a new backlink profile check, simply click on the blue “+” button at the top right.

Backlinks Explorer 2

On the next window, you get to choose to see the backlinks for a single site or a competitor analysis using Backlink Gaps. Since we already have a single URL to use (the one from the original article), we’ll pick the first option: Single Site.

Explore Backlinks

Then, paste the URL you want to check:

Explore Backlinks 2

Now, click on the Explore Backlinks button.


The result will be a list of the backlinks for that article, and you can filter them by Citation Flow, Trust Flow, or the anchor text. It takes a while to analyze all the results, but you can export them using the option Export To .CSV by clicking on the three-dot button on the top of the list:

Export CSV

Exporting the file to .CSV will enable you to segment the links according to the values of each field, making it easier to spot the backlinks you should go after. 📈

2. Create New Content

It’s not always easy to create new content, especially if you are competing for the first spot on SERPs. There are many ways of creating new material for a well-known subject, but they all fall within four categories: 

  • Length. If the average article is 1000 words or less, write 1200 words. If it lists 20 items, list 50, and so on.
  • Depth. If there is a way to go into more detail, go for it.
  • Design. If the text can be summed up in an infographic for easier interpretation, why not?
  • Freshness. If the article has been written a while ago and is no longer up to date, create fresh content by updating the information that was available before.

This does not mean that by following the four categories, the article is going to land you the first spot on Google SERPs. It also does not imply that you have to do all this in order to create your masterpiece. You should put a lot of effort into every article you create, but remember that content for SEO is both a science and an art. 🧪🎨

Another tip is to check your other competitors to get a feel of what is working or not. Don’t just use one article as a source; check out what is out there and match your search intent and subject with the different content available.

This also works for your old blog content; a way to repurpose old material is to join two different articles that are incomplete by themselves but fit together perfectly. This is a great way to give your old content a new life. 


3. Reach Out For Possible Backlinks

This is the bit that can make or break your skyscraper technique for SEO. 

A great part of your time spent on this technique is selecting the ideal websites to request backlinks from. First and foremost, go after the authority links from the article you selected in the first step. 

Authority links have a higher Citation Flow and Trust Flow (metrics from Majestic, but you can check them using SERPed as we mentioned above). Of course, some backlinks seem suspicious immediately, especially if they’re in a different language from the original source content and the anchor text reads weird. 

Once you have your list of the ideal websites to ask for backlinks, you need to contact the webmasters. For these contacts, the right message is essential. ✉️

When crafting your email messages to send to website owners, make sure you personalize each message accordingly. Don’t just create a template and replace the name of the person you’re contacting. 

We recommend taking a look at your backlink prospects’ profiles on LinkedIn, check other articles they published that are related to your subject… Make sure you know enough about the person you are getting in touch with. 

The biggest mistake when contacting website owners is approaching everyone with the same email content. Every webmaster has different goals and points of view, and you need to respect that – this is the best thing you can do to make sure your outreach efforts are successful. 

Wrapping Up

There’s a lot more to be said about the skyscraper technique, but this is only a short guide that will help you start using skyscraping for SEO. 

It’s not easy to reach the top when it comes to SERPs, but it is possible. Nonetheless, it’s not something that happens overnight, so we advise you to be patient and keep on improving your content

We’ll soon have another article that will help you improve your old blog posts, which will also help you climb up the rankings. 

If you have any questions, or would like to add something to this guide, feel free to use the comment section below or reach out to us on Facebook, Twitter or LinkedIn

Source: Vanessa Marcos


Most SEOs Won’t Recommend Using AI To Write Content



Ai Guy

A new Twitter poll shows that most SEOs do not yet feel comfortable recommending using AI to write client content. The poll asked, “Would you recommend using an AI writer to your clients?” Most SEOs said no.

Mordy Oberstein posted this poll on Twitter and there were over 600 votes. About 66% said no, they would not recommend an AI writer to their clients, the rest said yes, they would recommend an AI writer.

Here is the poll:

Do you think this poll is representative of the SEO industry?

Forum discussion at Twitter.

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Google Layoffs, DOJ Sues Google, Search Console Content Ideas & Google Optimize Going Away, Yahoo Search Comeback



Google Layoffs, DOJ Sues Google, Search Console Content Ideas & Google Optimize Going Away, Yahoo Search Comeback

As I mentioned briefly last week, Google announced mass layoffs last week, and I discuss what I know so far about it. There are also reports that Google is pushing advertisers to use third-party resellers and not their internal staff. The DOJ sued Google again to break up its ad business. Microsoft announced its earnings, showing how Bing’s search ad growth continues to slow. Bing also may have had a search ranking algorithm update. Google Search Console content ideas beta feature may go away in March. Google Search Console Insights has an achievements section. Google confirmed a bug with some preferred languages in Google Search, and they blame mobile-first indexing. Google Ads had an outage on Monday morning that caused huge headaches. Google has no preferences between connected structured data and not connected structured data. Google will parse the image elements even when those elements are enclosed within other elements. Google published a new case study after 18 months, this one from Vimeo on video SEO. Google said generating tons of fake URLs on a site won’t cause SEO issues. Google Business Profiles now supports cars for sale inventory for US dealerships. Bing is testing infinite scroll. Google is testing two justifications in the local results. Google is also testing a new trusted store badge. Bing has a new menu for image search that uses a drop-down and adds explore and collect. Account-level negative keywords are now available on Google Ads. Google will sunset Google Optimize on September 30th. And it seems like Yahoo Search may be making a comeback to Search – that would be exciting. And if you want to help sponsor those vlogs, go to That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week’s video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.

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New Google Trusted Store Badge Test



Google Store Smile

Google is testing a new design for the trusted store badge in the paid shopping results. The Google Trusted Stores program to all U.S. merchants back in 2012, along with that came a badge in the search results to make those listings stand out.

FYI – here is how to qualify for this trusted store badge.

Brian Freiesleben spotted this new badge the other day and posted a screenshot on Twitter – here is that screenshot:

Google Trusted Store Badge New

Curently, the badge looks more like this version from last year:

click for full size

And the original one looked like this:

Google Trusted Stores AdWords Badge

Brian said on Twitter, “Would love to see Google add this to organic products from trusted merchants as well, but not sure if that’s likely.”

Forum discussion at Twitter.

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