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The Skyscraper Technique – A Quick Guide

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the-skyscraper-technique-–-a-quick-guide

Have you heard of the skyscraper technique for SEO? Chances are, you’ve seen this technique being promoted, but you’re not sure if it will work for you. 

The great thing about skyscraping is that it can work for all kinds of businesses if you follow the correct process. Once you understand how the skyscraper technique works, you’ll see how it can help improve your backlink structure and increase the number of visitors to your website. Read on to find out how! ⬇️

What Is The Skyscraper Technique?

The foundations of skyscraping were laid out by Brian Dean from Backlinko. Over the years, other SEO experts have written about the skyscraper technique and how it works. 

The skyscraper technique is an SEO tactic that uses research and link building through blogger outreach. The technique revolves around finding popular articles on the subject you want to write about, select one of those articles, and see how you can create your own better version of it. This can mean using different types of media, creating infographics and so on. 📊

Make sure that you are actually creating something better, not article spinning. You need to create something new that has the potential to get you to the first spot on SERPs (search engine result pages). 

Why Should You Use The Skyscraper Technique?

There are three main reasons why you should use the skyscraper technique in your content strategy. 

First of all, if you choose a popular article that ranks high, you know there is demand for that specific subject. Analyze why that content is so popular, for example, does it use established sources, does it solve a problem for the readers, etc. Make sure to keep the same search intent on the new piece you are creating. 

Secondly, if the first article was popular, this means that there is a specific audience that is interested in this specific topic and will be interested in what you have to say. If your article makes the subject exciting and up to date, you can easily get the links you need by reaching out to those that are already linked to the first article.

skyscraper

Lastly, if Google ranks that original content high, by creating something better and more interesting, you get a chance to outrank it with your new piece. So, if you do it right, you have a decent probability of ranking on the top of the SERPs (Search Engine Result Pages) for the same keywords.

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Okay, so you might be asking yourself: is it really that easy? Well, as usual, the devil’s in the details. We’ll go through the steps you need to take in order to successfully create a skyscraper article. 

How To Make The Skyscraper Technique Work For You Using SERPed Tools

Now that you know what skyscraping is all about, let’s get technical: what do you have to do in order to use the skyscraper technique for SEO – and increase your traffic? In this section, we’ll explain how to make skyscraping work for you using SERPed tools. 

1. Find Skyscraping Opportunities

To find the ideal article to try this technique, we recommend using SERPed’s Ultimate Research tool. 

First of all, on the Tools menu, select Ultimate Research.

Ultimate Research 1

This will show you the list of previous searches. In order to search for a new keyword, click the blue “+” button at the top right.

Ultimate Research 2

We recommend using a keyword that’s highly specific to your niche. In this case, we went with “skyscraping”, for obvious reasons.

New Search

To start your search, click the big Search Keyword button. On the results page, you’ll see similar keywords. In order to find article ideas for each keyword, click on the three-dot button at the right of each result.

skyscraper technique

Then, select Launch Keyword Analyzer from the menu that appears.

skyscraper technique 2

This option will open a menu with a few important metrics for the keyword.

Keyword Analyzer

Scroll down and you’ll see a few websites that rank for that keyword:

Keyword Analyzer 2

Check each of these websites on the list for the usual metrics: Alexa Rank, Moz Rank, Domain Authority, Page Authority… Once you have taken a look at the articles, we recommend checking the backlink profile for each page. To find these backlinks, click on Backlink Explorer on the Tools menu, under SEO Analysis.

Backlinks Explorer

Once you open that tool, you’ll see a list of previous searches. To start a new backlink profile check, simply click on the blue “+” button at the top right.

Backlinks Explorer 2

On the next window, you get to choose to see the backlinks for a single site or a competitor analysis using Backlink Gaps. Since we already have a single URL to use (the one from the original article), we’ll pick the first option: Single Site.

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Explore Backlinks

Then, paste the URL you want to check:

Explore Backlinks 2

Now, click on the Explore Backlinks button.

Backlinks

The result will be a list of the backlinks for that article, and you can filter them by Citation Flow, Trust Flow, or the anchor text. It takes a while to analyze all the results, but you can export them using the option Export To .CSV by clicking on the three-dot button on the top of the list:

Export CSV

Exporting the file to .CSV will enable you to segment the links according to the values of each field, making it easier to spot the backlinks you should go after. 📈

2. Create New Content

It’s not always easy to create new content, especially if you are competing for the first spot on SERPs. There are many ways of creating new material for a well-known subject, but they all fall within four categories: 

  • Length. If the average article is 1000 words or less, write 1200 words. If it lists 20 items, list 50, and so on.
  • Depth. If there is a way to go into more detail, go for it.
  • Design. If the text can be summed up in an infographic for easier interpretation, why not?
  • Freshness. If the article has been written a while ago and is no longer up to date, create fresh content by updating the information that was available before.

This does not mean that by following the four categories, the article is going to land you the first spot on Google SERPs. It also does not imply that you have to do all this in order to create your masterpiece. You should put a lot of effort into every article you create, but remember that content for SEO is both a science and an art. 🧪🎨

Another tip is to check your other competitors to get a feel of what is working or not. Don’t just use one article as a source; check out what is out there and match your search intent and subject with the different content available.

This also works for your old blog content; a way to repurpose old material is to join two different articles that are incomplete by themselves but fit together perfectly. This is a great way to give your old content a new life. 

See also  Daily Search Forum Recap: December 29, 2020

Skyscraper

3. Reach Out For Possible Backlinks

This is the bit that can make or break your skyscraper technique for SEO. 

A great part of your time spent on this technique is selecting the ideal websites to request backlinks from. First and foremost, go after the authority links from the article you selected in the first step. 

Authority links have a higher Citation Flow and Trust Flow (metrics from Majestic, but you can check them using SERPed as we mentioned above). Of course, some backlinks seem suspicious immediately, especially if they’re in a different language from the original source content and the anchor text reads weird. 

Once you have your list of the ideal websites to ask for backlinks, you need to contact the webmasters. For these contacts, the right message is essential. ✉️

When crafting your email messages to send to website owners, make sure you personalize each message accordingly. Don’t just create a template and replace the name of the person you’re contacting. 

We recommend taking a look at your backlink prospects’ profiles on LinkedIn, check other articles they published that are related to your subject… Make sure you know enough about the person you are getting in touch with. 

The biggest mistake when contacting website owners is approaching everyone with the same email content. Every webmaster has different goals and points of view, and you need to respect that – this is the best thing you can do to make sure your outreach efforts are successful. 

Wrapping Up

There’s a lot more to be said about the skyscraper technique, but this is only a short guide that will help you start using skyscraping for SEO. 

It’s not easy to reach the top when it comes to SERPs, but it is possible. Nonetheless, it’s not something that happens overnight, so we advise you to be patient and keep on improving your content

We’ll soon have another article that will help you improve your old blog posts, which will also help you climb up the rankings. 

If you have any questions, or would like to add something to this guide, feel free to use the comment section below or reach out to us on Facebook, Twitter or LinkedIn

Source: Vanessa Marcos

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Google Can Assign Multiple Languages Per Page

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Google Can Assign Multiple Languages Per Page


Google generally likes you to stick with one language per page, that isn’t to say you cannot use different pages throughout your site with different languages. But if you do not listen and you put multiple languages on a page, Google can assign multiple languages to that page, said John Mueller of Google.

John Mueller said this at the 58:45 minutes where he said “We will still try to focus on the primary language if we can determine one. If we can’t determine one primary languages then we might use like multiple languages and assign that to the page.”

He then explains this in more detail saying “and you can sometimes see that if you do something like a site query for your website and then go into the advanced search settings and specify language. Then you can sometimes see like which language is being recognized for my website. And if you try other languages you might see that oh it’s being recognized for Dutch and English Which doesn’t mean that it has less weight in Dutch, it’s just well we recognize that it’s like a mix. And from that point of view it’s kind of something you can kind of double check there.”

He said he sees this sometimes with destination and vacation sites, he said “I think the one situation i would watch out for is if your page is recognized as being in a language that is not correct. Like for example, if you have an English website on vacation homes in Spain and all the addresses are in Spanish and all the place names are in Spanish and we think the whole page is only in Spanish then it will be hard for us to rank that page if someone is searching for vacation homes in Spain because we think oh this is all in Spanish this is not English what what this person is looking for.”

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Here is the video embed:

Forum discussion at YouTube Community.



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Daily Search Forum Recap: January 25, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


We spotted a dental clinic with the business name “dentist near me” – is that a good thing to name your business with near me in the name? Google’s John Mueller said it can assign multiple languages per page. Google Ads is actually testing emojis in its search ads, which is against its own guidelines. Newzdash reports that 67% of all Google searches have duplicate top stories to web result URLs.

Search Engine Roundtable Stories:

  • Business Name “Keyword Near Me” Might Not Be A Great Idea

    Chris Tweten posted a photo the other day on Twitter of a dental office sign with its company name – the company name is named “Dentist Near Me.” Of course, the SEOs in all of you are thinking, oh, this dental practice wants to rank for all [near me] related dental queries.
  • SEO Poll On Near Me Optimization Is Mixed

    Brodie Clark posted a Twitter poll asking “is optimizing a website for search term variations that include “near me” good practice for SEO?” The results were pretty almost evenly split amongst “yes” and “no”, with more people leaning to “it depends.”
  • Google Confirms Testing Emojis In Some Search Ads

    Google has confirmed it is officially testing placing emojis in some search ads. Darcy Burk spotted a pizza emoji on a search ad for Uber Eats and posted the screenshot on Twitter. Ginny Marvin of Google on the Ads Liaison Twitter account confirmed Google is testing placing emojis in some search ads.
  • Google May Assign Multiple Languages Per Page

    Google generally likes you to stick with one language per page, that isn’t to say you cannot use different pages throughout your site with different languages. But if you do not listen and you put multiple languages on a page, Google can assign multiple languages to that page, said John Mueller of Google.
  • 67% Of Google Searches Have Duplicate Top Stories & Web Results URLs; Newzdash

    Last week we broke the news that Google does some form of deduplication of the top stories and web results in some situations. John Shehata released some data from his Newzdash product showing that 67% of all Google searches have duplicate top stories to web result URLs and about 12% of top stories URLs get duplicated in the web search results.
  • Toddler Shredding Tricycle At GooglePlex Parking Lot

    Here is a photo of a kid, maybe of toddler age, shredding out his tricycle at the Google parking lot in Mountain View, California. I guess the parking lot is empty these days, so it is a good place t

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Mobile & Voice

SEO

PPC

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.





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SEO Poll On Near Me Optimization

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SEO Poll On Near Me Optimization


Brodie Clark posted a Twitter poll asking “is optimizing a website for search term variations that include “near me” good practice for SEO?” The results were pretty almost evenly split amongst “yes” and “no”, with more people leaning to “it depends.”

The poll has over 1,000 votes and goes well with the story from earlier today about how naming your business “near me” with a keyword phrase might not be the best idea.

Here are the poll results:

I just find it funny that most of these SEO polls about should you do X or Y almost never have strong confidence in either answer.

Forum discussion at Twitter.





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