Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website...
How did you find your favorite coffee shop, restaurant, or antique shop? Maybe your friends showed it to you. Maybe you just saw a nice sign...
So what is Mark Zuckerberg’s vision for the metaverse exactly, and how will it take shape? For all the discussion of the next stage of digital...
A major theme at the upcoming MarTech conference will be the dramatic ways in which the customer journey has changed over the last two years. Our...
Software as a service (SaaS) is a popular business concept growing in popularity. SaaS strategies will match the innovation found in these new offerings by 2022....
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the...
Digital transformation in the automotive industry is redefining the way vehicles are conceived, assembled, and operated. Technology is reshaping the automobile industry from automating and speeding...
So you want to put online efforts and go digital for your business. But there are many types of digital marketing channels out there to choose...
Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and...
We’re at a loss as to whether we should be delighted or horrified by the prospect of a sci-fi future. Mark Zuckerberg is one of the...