As marketing teams look for new ways to optimize performance, amid increasingly restrictive data flows, and other changes to measurement, new forms of tracking are emerging...
If I asked you, “Are your marketing campaigns effective?” would you be able to answer that confidently? And if you can’t, do you know how to...
Twitter has conducted new research into the effectiveness of its warning prompts on potentially offensive tweet replies, which it first rolled out in 2020, then re-launched...