TikTok is adding a range of new ways to encourage engagement with your in-stream ads, with new ‘Interactive Add-Ons’ which, as they sound, incorporate interactive elements...
Throughout the course of the pandemic, hospitality marketing strategies have had to shift dramatically. Consumer behavior, lockdowns, and travel restrictions have wreaked havoc with hospitality marketing...
Social media users scan their feeds, so marketers fiddle with images to compel their target audience to stop scrolling. But bright pictures shouldn’t be the only...
Branded content is a term that is thrown around quite a lot in marketing circles, but many people struggle to understand what it actually means. It’s...
Remarkable data from smart TV analytics platform Samba TV suggests that, just as cases caused by the Omicron variant spike, TV news audiences are weary of...