Experimentation can be pretty…well, testing at times. Downsized teams, restricted budgets, lack of buy-in, or a misguided focus on win rates (which, by the...
New to Feature Experimentation, Rule Scheduling lets you plan ahead of time and achieve faster experimentation velocity with confidence in scheduled changes. So if you’d like...
In just a few months, artificial intelligence (AI) has taken the world by storm, becoming (arguably) the most prominent buzzword of the year....
The world of digital is evolving faster than we can keep up. But having Optimizely’s experimentation platform on your side can help your...
Experimenting at scale is a superpower. Get it right, and you’ll grab attention and see the impact on business goals that...
Optimizely has been innovating in Experimentation since 2010 – and we haven’t slowed down, with some significant acquisitions in the customer data and...
2023 is off to a fast start, and so is the team here at Optimizely. With so much emphasis on how we...
Data-driven experimentation is all about discovering customer insights and testing new ideas so you can create great digital experiences with confidence. When done...
Securing executive buy-in is crucial for your digital experimentation strategy. Without it, you’ll find yourself running into barriers that obstruct the success of...
Behind every scientifically confident digital experience is a creative ideation process. This process brings together the diverse perspectives and strengths of all the...
