Implementing a customer data platform (CDP) is no small investment. And, to paraphrase Spiderman, with great investment comes great expectations from the C suite. What they...
More and more marketers of all ilk – inbound, outbound, social, digital, content, brand – are asked to add content operations to their list of responsibilities....
A simple 6-step goal-setting process to up-level all aspects of your life, not just your business, to focus on you as a whole person. The post...
SEO content is content designed to rank on search engines. So an SEO content strategy is your plan on how you’ll use that content to support...
![The Best Story Framework for More Engaging Storytelling [Example]](https://articles.entireweb.com/wp-content/uploads/2022/09/The-Best-Story-Framework-for-More-Engaging-Storytelling-Example.jpegkeepProtocol.jpeg "The Best Story Framework for More Engaging Storytelling [Example]")
Even if you’re not a professional storyteller, you can use storytelling frameworks to share more engaging narratives in your content marketing copy. You’ll not only be...
As the metaverse hype cycle continues to churn, and profiteers seek to capitalize on the early knowledge gap, the truth is that we’re still a long...
Are you planning on running an event – either virtual or IRL? LinkedIn could be a valuable supplementary channel for both the promotion, and even hosting...
As the metaverse unfolds and more and more companies are looking to join the fray we are seeing the progression of development life cycles of various...
ABM is more than just another marketing channel to add to your mix. It’s a complete go-to-market strategy that requires new processes, better collaboration, and more...
The Jobs to be Done (JTBD) framework, also known as Jobs Theory, is a method of analysis used to support innovation in product development and marketing....