YouTube and the NFL are working together to build younger consumer interest in the Sunday Ticket, a package for out-of-market games, by appealing to them through...
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April 28 (Reuters) – Twitter Inc CEO Elon Musk said on Friday that the social media platform will take a 10% cut on content subscriptions after...
As Generation Z emerges from their older millennial siblings’ shadows, they expect brands to play by their rules. Appealing to this digitally savvy and empowered audience...
More than a decade ago, Qu’ana Underwood, then a middle school student in Philadelphia, joined Facebook. But as other social media platforms appeared, Facebook “became an...
Everyone is getting in on the side hustle craze. More than a third of Gen Xers, 36%, currently have a side gig, according to a May...
What are Gen Z consumers looking for in brand messaging, and how do social media promotions influence their purchase decisions? Snapchat recently sought to dig deeper...
As the first generation to grow up with the internet everywhere and easily at its fingertips, Gen Z lives in a world where even those with...
TikTok has rapidly become one of the most important players in social media. — © AFP ‘Finfluencers’ have blossomed on social media giving all manner of...
To be honest, Gen Z can feel like foreign territory to all. Even myself, born in 2001. Although I’m smack in the middle of the TikTok,...