Once upon a time, I had a marketing boss who would ask me about our efforts at brand building: What were the results? What value did...
Google’s John Mueller was asked if there can be some sort of negative impact when it comes to cross linking your language or country versions of...
You’re a savvy marketer. You know the importance of changing with the times, adopting new technology, and taking advantage of new opportunities. So, it’s no surprise...
You’re a savvy marketer. You know the importance of changing with the times, adopting new technology, and taking advantage of new opportunities. So, it’s no surprise...
It is not too uncommon to see app developers, before the app is launched, to launch a blog on the home page of the app’s domain...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before...
Alphabet’s 2022 Q1 earnings call revealed that Russia’s attack and war on Ukraine is having an effect on revenues and that this effect should continue into...
Google’s John Mueller was asked if going from 5 to 10 links in your site’s main navigation menu to about 150 links in that navigation menu...
Conversion tracking is a fundamental part of successful PPC campaigns. Given that the only way to track conversions is with conversion tracking pixels/code on your site,...
Google may reduce the visibility of a product page if the item for sale is listed as out of stock on the retailer’s website. This is...
