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Swapping Out Your Blog For An App Landing Page Will Impact Your Google Rankings

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Swapping Out Your Blog For An App Landing Page Will Impact Your Google Rankings

It is not too uncommon to see app developers, before the app is launched, to launch a blog on the home page of the app’s domain name. This is done to gain traction on the domain name before the official app is actually live. But will moving the blog off the home page and replacing that with the app details on launch impact the site’s overall SEO and ranking in Google?

The answer is yes.

John Mueller of Google was asked this on Reddit where the question was:

Will changing the home page from the blog page to an app landing page damage SEO?

For some context, I still building the site; it has not launched. Right now the site is just a blog, which is acting as an MVP for an app I’m designing. Eventually, the home page will act as landing page for the actual app.

Will having the home page just be the blog for now, but change it to the landing page in the future, damage the SEO?

John Mueller’s response:

Sure it’ll change “SEO” (whatever you consider that to be), but if the app is what you want people to do, then focus on that.

But does that mean you shouldn’t try to build out the domain name of an app or product before it officially launches? I wouldn’t say it means that. It means that the rankings and SEO will change if you swap out the pages. It might make sense more to build a coming soon type of home page, with a blog on the inner structure. You can show blog posts on the lower portion of that home page and maybe even lower those blog posts down on the page when the official app page launches. But building up the domain name with content relevant to the overall app is not a bad strategy – it is probably recommended.

But yet, making drastic changes to the content of the home page will impact how that home page ranks in Google Search.

Forum discussion at Reddit.

Source: www.seroundtable.com

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Daily Search Forum Recap: October 9, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


DOJ may breakup Google and worse, but the ruling won’t happen officially until next year. Google is testing what people are saying short videos. Google is testing card style knowledge panels on desktop. Google is testing most mentioned places. Google Ads cleaned up its side bar navigation. Google Business Profiles lets you reorder your menu items for your restaurant.


Search Engine Roundtable Stories:


  • DOJ May Breakup Google As Remedy To Monopoly Ruling


    Late last night, the Department of Justice indicated that it was considering a possible breakup of Google as an antitrust remedy to its monopoly ruling. Of course, Google will appeal this decision, which will have this stuck in courts for years. A breakup is probably the most strict outcomes of this ruling that anyone expected.

  • Google Tests What People Are Saying Short Video Search Results


    Google had this feature titled “What people are saying” that led to forums, in a list and text format. Now, Google is testing this same thing but it leads to short videos on TikTok and other platforms.

  • Google Tests Card Style Knowledge Panel Desktop Design


    Google is testing its mobile design for knowledge panels on desktop. You can see the card formatted design for these knowledge panels on the desktop interface.

  • Google Search Tests Most Mentioned Places Carousel


    Google is testing a new local search carousel named “Most Mentioned Places.” It seems to bring up local retail stores that have the product you are searching for. It shows local Google Business Profile listings, with the photo, and review summaries.

  • Google Drag & Drop Reorder Your Restaurant Menu Items


    Google Business Profiles now lets you quickly reorder your menu items on your restaurant’s menu with drag-and-drop menus. This allows you to move menu items from section to section much faster and easier.



  • Google Ads Improved Console Sidebar Navigation


    Google has made a small but useful change to the Google Ads sidebar navigation. It made the background white on sub-navigational elements, which helps differentiate between main menu options and sub-menu options.



  • Google Bike Window Stickup Sign


    Here is a large window stick up sign or decal I found on Instagram. It looks a bit over the top but hey, that is why I am sharing it with you.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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Google Showing Competitor Ads Above Local Reviews

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Google Ads No Poaching Sign

Google has done it again, it has shown ads from competitors directly above the reviews section of a Google local listing. We’ve seen Google do this before with LSA listings numerous times, with Google local listings and branded knowledge panels and LSA messaging.

Anthony Higman spotted this and posted screenshots and a video of this in action on X – I will say, I tried to replicate it and it did not come up for me. But here is what Anthony saw:

Google Lsa Reviews Competitor Ad

This is a screenshot from his videocast:

Google Lsa Reviews With Competitor Ad

This is what I see – no ads:

Google Lsa Reviews Section

Here is his video:

There is also this:

Forum discussion at X.



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Google Shopping Researched with AI

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Google Robot Shopping

Google Shopping is testing a new AI Overview answer titled “Researched with AI – Experimental.” This seems to pull together reviews for specific products based on Google Gemini AI.

I am told this was displayed in the Google Shopping interface for the query [TV] – I cannot replicate this.

But Khushal Bherwani shared a couple screenshots on X – here are one of those screenshots:

Google Shopping Researched With Ai

Bordie Clark was then able to replicate this and post this video of it in action:

Here are more:

This seems to replace the “AI Overview” with this “Researched with AI” specifically in Google Shopping. Although, it looks a lot like an AI Overview, just with a different title.

Forum discussion at X.



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