SEARCHENGINES
Swapping Out Your Blog For An App Landing Page Will Impact Your Google Rankings

It is not too uncommon to see app developers, before the app is launched, to launch a blog on the home page of the app’s domain name. This is done to gain traction on the domain name before the official app is actually live. But will moving the blog off the home page and replacing that with the app details on launch impact the site’s overall SEO and ranking in Google?
The answer is yes.
John Mueller of Google was asked this on Reddit where the question was:
Will changing the home page from the blog page to an app landing page damage SEO?
For some context, I still building the site; it has not launched. Right now the site is just a blog, which is acting as an MVP for an app I’m designing. Eventually, the home page will act as landing page for the actual app.
Will having the home page just be the blog for now, but change it to the landing page in the future, damage the SEO?
John Mueller’s response:
Sure it’ll change “SEO” (whatever you consider that to be), but if the app is what you want people to do, then focus on that.
But does that mean you shouldn’t try to build out the domain name of an app or product before it officially launches? I wouldn’t say it means that. It means that the rankings and SEO will change if you swap out the pages. It might make sense more to build a coming soon type of home page, with a blog on the inner structure. You can show blog posts on the lower portion of that home page and maybe even lower those blog posts down on the page when the official app page launches. But building up the domain name with content relevant to the overall app is not a bad strategy – it is probably recommended.
But yet, making drastic changes to the content of the home page will impact how that home page ranks in Google Search.
Forum discussion at Reddit.
Source: www.seroundtable.com
SEARCHENGINES
Google Hanukkah Decorations Are Live For 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.
Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.
You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.
To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.
Happy Chanukah, everyone!
Forum discussion at X.
SEARCHENGINES
Google Pay Accepted Icons In Google Search Results

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.
This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:
Here are some more screenshots:
Here is test and without test window for same query. pic.twitter.com/n9cYWBOsro
— Khushal Bherwani (@b4k_khushal) October 20, 2023
Brodie Clark also posted some screenshots after on X:
In continuation from the test from October, Google is now testing out a new Google Pay label associated with organic results. Last month, Google was testing Pay Accepted text, with this month changing it to Pay encrypted checkout. More details: https://t.co/MvFNoPmMDR pic.twitter.com/WDVVc4RbTO
— SERPs Up 🌊 (@SERPalerts) November 30, 2023
I tried to replicate this but I came up short.
This is not the first time Google had similar icons like this in its search results.
Forum discussion at X.
SEARCHENGINES
Google Discover Showing Older Content Since Follow Feature Arrived

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.
Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”
It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.
Here are screenshots Glenn shared:
Have you noticed this in your Discover feed?
Forum discussion at X.
-
WORDPRESS5 days ago
8 Best Zapier Alternatives to Automate Your Website
-
MARKETING7 days ago
Intro to Amazon Non-endemic Advertising: Benefits & Examples
-
WORDPRESS6 days ago
Watch Live on December 11 – WordPress.com News
-
SOCIAL5 days ago
YouTube Highlights its Top Trends, Topics and Creators of 2023
-
SEO6 days ago
Critical WordPress Form Plugin Vulnerability Affects Up To +200,000 Installs
-
WORDPRESS4 days ago
How to Create a Wholesale Order Form in WordPress (3 Ways)
-
MARKETING6 days ago
Mastering The Laws of Marketing in Madness
-
PPC6 days ago
12 Holiday Emails for Customers (Templates & Examples!)
You must be logged in to post a comment Login