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Swapping Out Your Blog For An App Landing Page Will Impact Your Google Rankings

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Swapping Out Your Blog For An App Landing Page Will Impact Your Google Rankings

It is not too uncommon to see app developers, before the app is launched, to launch a blog on the home page of the app’s domain name. This is done to gain traction on the domain name before the official app is actually live. But will moving the blog off the home page and replacing that with the app details on launch impact the site’s overall SEO and ranking in Google?

The answer is yes.

John Mueller of Google was asked this on Reddit where the question was:

Will changing the home page from the blog page to an app landing page damage SEO?

For some context, I still building the site; it has not launched. Right now the site is just a blog, which is acting as an MVP for an app I’m designing. Eventually, the home page will act as landing page for the actual app.

Will having the home page just be the blog for now, but change it to the landing page in the future, damage the SEO?

John Mueller’s response:

Sure it’ll change “SEO” (whatever you consider that to be), but if the app is what you want people to do, then focus on that.

But does that mean you shouldn’t try to build out the domain name of an app or product before it officially launches? I wouldn’t say it means that. It means that the rankings and SEO will change if you swap out the pages. It might make sense more to build a coming soon type of home page, with a blog on the inner structure. You can show blog posts on the lower portion of that home page and maybe even lower those blog posts down on the page when the official app page launches. But building up the domain name with content relevant to the overall app is not a bad strategy – it is probably recommended.

But yet, making drastic changes to the content of the home page will impact how that home page ranks in Google Search.

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Forum discussion at Reddit.

Source: www.seroundtable.com

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Vlog Episode #179: Jaimie Clark vs Jon Clark

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Jaimie Clark vs Jon Clark - Who Is A Better SEO

Jaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the Head of SEO at Wirecutter, a New York Times company. Jon Clark runs his own firm, Moving Traffic Media and was previously an SEO at some large companies.

In any event I first pinned them against each other in a game of SEO trivia – guess who won?

The trivia questions featured answers with Matt Cutts, Vanessa Fox, Panda vs Penguin, disavow files, Medic updates, new queries, John Mueller, Danny Sullivan, Gary Illyes, Ginny Marvin, Daniel Waisberg, Paul Haahr, Urchin, Android, YouTube, Fitbit, Apple, title links vs title tags, authorship, domain authority, RankBrain, EAT, YMYL, and more.

Hope you enjoyed this one, it was a lot of fun for me at least. But in part two we get into the real interview.

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

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Source: www.seroundtable.com

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