Today, there’s no denying that influencers make the marketing world go round. According to a survey published by Matter Communications, 69% of consumers trust an influencer’s...
As a marketer, I understand how today’s marketing campaigns face fierce competition. With so much content and ads competing for eyeballs, creating campaigns that stand out...
Are you torn between using long-form or short-form videos for your small business marketing campaign? Well, you are not alone. Despite 89% of consumers wanting to...
Imagine a world where Sherlock Holmes has the sharpest mind but no intriguing mysteries to solve. Or Iron Man without his tech-suit. They are simply incomplete...
Virgie Tovar is a fat activist. She’s advocated for body diversity for over a decade, written books that include You Have the Right to Remain Fat...
In 2024, affiliate marketing will see brand-creator alliances rise, TikTok vs. Amazon competition, programmatic opportunities, and more, says Awin’s global head of content, Rob Davinson. Affiliate...
A roundtable from The Drum and Brandwatch brought together marketers from Britvic, Cisco, CNBC, HP, HSBC, ITV Studios, NBCUniversal, Virgin Media O2 and We Are Futures...
Representative image (source: iStock) The rapid growth and popularity of social media marketing has been accompanied by an increasing number of people endorsing different brands, products,...
Maggy Chan tells us how the entertainment giant has seen an increase in requests to use its talent and IP as brands look for “safer” environments....
Animeta, an AI-powered creator tech company on Tuesday announced the launch of its influencer marketing platform ‘Animeta Brandstar‘ to help brands execute campaigns with the most...
