Today’s buyers value their experience with a brand over product quality and price. So, customer experience mistakes can turn away shoppers and leave your brand in...
Google’s John Mueller said that some old links to old websites may be irrelevant links, at least from a Google Search and ranking perspective. Keep in...
Getting personalization wrong drives away customers, according to a new report. Nearly half of all U.S. consumers said they were targeted with irrelevant marketing in the...
Google said in a spotlight piece of Danny Sullivan’s 25 year career in search (which is a nice thing) that Google reduced irrelevant search results by...