When was the last time a business fully addressed your wants and needs as a customer? For me, it was around the holidays, while searching for...
Every year, more and more marketers are recognizing and utilizing the value of influencer marketing to reach new and larger audiences. The continuous growth of this...
Digital marketing campaigns that neglect their senior audiences can end up missing key opportunities to expand the brand’s audience and engagement. This can leave older adults...
You can’t throw a rock these days and not hit a media site capitalizing on some primer on defining Web 3.0 (or Web3), NFTs, metaverses, and...
The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Please click the button below to download the full e-book. To lead an...
Influencer marketing is evolving into what’s being called “the producer economy” consisting of content creators who seek to build their own media brands that are independent...
The transformation of how marketers need to approach analytics is underway. It is time to stop thinking about user flow and instead think of a series...
With a number of privacy changes on the horizon, marketers will soon face new challenges with how we track and measure marketing performance. Measuring marketing ROI...
Updated March 15, 2022 Many key figures for buy-in and implementation of content marketing still don’t even know what content marketing is or why it’s a...
Regardless of the source, there’s one thing the research has in common; the analysis reveals the success rate of digital transformations is horrible. Embarking on a...