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Using A Facebook Page vs Profile For Marketing Your Business

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Using A Facebook Page vs Profile For Marketing Your Business


When we think of local search, we tend to think of Google. Yet 2/3 of Facebook’s weekly users visit the Pages of local businesses and organizations near them.

Not only does Facebook rank at the top for most used social networking platforms, but parent company Meta owns four of the five top-ranking platforms including Facebook, WhatsApp, Instagram, and Facebook Messenger.

With over 2.91 billion people worldwide actively using Facebook to connect and share experiences, it’s no surprise that businesses are finding ways to optimize their marketing capabilities on Facebook.

Currently, over 200 million businesses use Facebook to market their business.

Optimizing your businesses’ Facebook presence is becoming more important than ever to make sure you are reaching your target market.

In this guide, you’ll learn which is best for your business – a Facebook Page or a personal profile? You’ll see how to set up a Facebook Page and find answers to frequently asked questions about them, too.

Facebook Page Vs. Facebook Profile FAQs

A Facebook Page is an excellent way for businesses to connect with current and future customers, promote events and discounts and share information about their business.

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Additionally, Facebook Pages offers many more capabilities and opportunities than a Facebook profile can accomplish.

Facebook Pages and profiles have different intended uses.

It’s essential to understand each one so you can select the best way to display your business online.

Is there a difference between a Facebook profile and a Facebook business page?

By Facebook’s definition:

“A profile is a place on Facebook where you can share information about yourself, such as your interests, photos, videos, current city, and hometown. To see your profile, click or tap your name or profile picture at the top of Facebook.”

Pages are places on Facebook where artists, public figures, businesses, brands, organizations, and nonprofits can connect with their fans or customers. When someone likes or follows a Page on Facebook, they can start seeing updates from that Page in their News Feed.”

In short, Facebook profiles are for personal use to share experiences and content between friends and family.

Since you wouldn’t want to share your personal information with your customers or blur the lines between a business Page and a personal profile, making a separate Page for your business is essential.

Another unique aspect of Facebook is its Groups, which shouldn’t be confused with or used instead of a Facebook Page.

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Facebook Pages essentially offers an additional storefront for your business where Facebook Group’s goal is online group collaboration and communication.

Is a Facebook Page for business free?

Just like a Facebook profile, a Facebook Page is free.

However, although it’s free to set up and manage the Page, it’s important to consider how you might want to market your business through Facebook.

For example, you may want to invest in Facebook Ads to get more visibility so you can ensure you’re getting the leads you need and reaching your target market.

How Can I Create A Facebook Page For A Business?

The good thing is that creating a Facebook page is relatively simple. You can have your page up and running in just a couple of steps.

Follow these steps below or go to the Facebook Help Center if you need additional assistance.

How To Create A Facebook Business Page In 5 Simple Steps

1. Add Page To Profile

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First, make sure you’re logged in to your Facebook account.

Go to Create a Page, which you can find here.

Don’t worry, your personal Facebook profile will remain private. The Facebook Page needs to link to a personal account to work.

If other people manage the Facebook Page, they can use their profile to access the Page. They just need to be added as an employee or admin first.

2. Fill Out Initial Facebook Page Information

Enter your business name in the page name section, then enter the most relevant business category.

Screenshot taken by author, February 2022
Fill out Facebook Page information.Screenshot taken by author, February 2022

You can choose three different categories relevant to your business when you enter this information.

Facebook will help by giving suggestions after entering keywords that will link to your business.

Adding short description into your Facebook PageScreenshot taken by author, February 2022

Then enter a short description of up to 255 characters and click Create a Page.

If you need to, you can stop here for now, but continue to the next step to fully maximize your Business Page.

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3. Select Images

Add the cover photo (which individuals will see when they search for businesses in your category) and Page picture (which people will see when they go to your page).

Then, after reviewing how these pictures are displayed, click save.

Add a cover photo.Screenshot taken by author, February 2022

4. Link Accounts & Create A Username

You can now link the account to WhatsApp and Instagram.

Connect Facebook Page to social media accounts.Screenshot taken by author, February 2022

You can also add your username and custom URL. This is what people can use to search for your business on Facebook.

Your username can be up to 50 characters, but it must be at least five characters long with no spaces or underscores.

Create Page username.Screenshot taken by author, February 2022

Then click create your username.

5. Add Further Business Information

Now, move on to filling out the rest of your business information.

Here you’ll fill out the business hours, location, and link to your website.

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Remember to Add Buttons where necessary to direct customers to what you would like them to do on your Page (more about buttons later).

If you would like to complete this information later or need to update it, you can go to Manage Page and click Edit Page Info.

How To Optimize Your Facebook Page

Don’t forget that Facebook has its own internal search engine, too.

Optimizing it for search and including helpful information for visitors will help you get found more often and convert more visitors to customers.

Fill In All Available Fields With Accurate Info

Your Facebook Page should be an extension of your website – just like your Google Business Profile.

Your Page must reflect up-to-date, accurate information customers can use to contact and engage with your brand.

Create a couple of initial posts to start engaging with potential customers. You can pin a post to the top of your Page if you want people to read something specific when they visit your Facebook business Page.

Use Video To Your Advantage

You can also create a feature video or go live with relevant promotions, discounts, or important information.

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The benefit of going live is that when you do so, the live video will go to the top of your followers’ newsfeed.

If you’re interested in posting videos to your business Page, make sure they are around 30 seconds in length to increase the likelihood customers will watch all the way through.

If you’d like to post longer videos, make sure they don’t exceed 90 seconds.

When you post videos directly to Facebook, they will play automatically when Facebook users scroll through the page.

Invite Fans & Give Them Ways To Connect

Other quick things you can do are to start inviting your Facebook friends to like your page, begin liking relevant pages, and join Facebook groups in your local community so people can start learning about your business.

Customers want multiple ways to communicate with your business efficiently. That makes it vital to have a plan for managing messages and other forms of engagement like posts, comments, and reviews.

It can help to create a tone guide and brand voice as well as standard operating procedures for whoever is managing your social media sites.

Once you have a plan to optimize customer engagement, you can add the option to leave reviews and message your business on your Page.

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First, go to the Tabs section to add or remove the review section and add your shop or potential job listings through the Tabs section.

Next, go to Page Settings and then General to add messaging to your Page to add messaging.

Additionally, you can go to the messaging tab to customize your messaging experience.

You can utilize Meta Business Suites to consolidate your Page, Messaging, and Instagram to one location.

Schedule Posts & Measure Performance On A Regular Basis

In addition, you can schedule and manage posts on both Facebook and Instagram through Meta Business Suites.

You can also create ads and track insights and trends through Meta Business Suites to help inform your posting strategy.

To fully take advantage of your Facebook Page’s optimization opportunities, take advantage of the analytics available and incorporate keywords throughout your Page and the posts.

Sometimes, Facebook creates a Page if one doesn’t exist for a business. It’s important to claim any existing pages that are floating around on Facebook representing your business.

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You can merge pages to your new business Page with simple information, such as a utility or phone bill or through the business email, articles of incorporation, business license, certificate of formation, or business tax file.

Then you can go to the unclaimed Page and click “Is this your business?” to merge the Page.

Facebook Page FAQs

What makes a good Facebook Page profile picture?

Your logo is ideal for a Facebook business page profile picture. A professional, high-resolution photo of the products or services you provide would also work.

Facebook suggests you use an image of 170 x 170 pixels.

Remember, the image will display in a small circle, so make sure it will look good on both mobile and desktop when displayed.

Additionally, Facebook suggests the format should be a .png file.

What size is a Facebook page cover photo?

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For a cover photo, Facebook states the image on a computer will show at 820 wide and 312 pixels tall.

However, when a customer views a picture on their phone, it will display at 640 wide and 360 pixels tall.

You’ll want to leave enough room at the margins for your cover photo to render any text or imagery you’d like people to see properly at both resolutions.

Additionally, make sure to select an engaging cover photo as it is the first thing users will see when they click on your Page.

How do I share posts from my Instagram account to my Facebook Page?

Whoever adds the Instagram account to the Facebook Page must be an admin for the Facebook Page. Make sure the Instagram account is a Professional Account, as well.

Then, you can click on your profile picture and go to the settings, and then click “account” and then “sharing to other apps,” and you can share from your Instagram account.

How do I switch into my profile or Page in the new Pages experience?

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Once you log in to Facebook, you can click on your profile picture at the top right and select the Page you would like to use, which will open to that Page’s newsfeed.

To switch back into your profile, click go to the top right of the page, click the profile photo, and select your photo.

What are Facebook buttons?

Facebook buttons are a great way to customize your business Facebook page and allow your customers to contact you and book a service or shop.

Edit Facebook action button.Screenshot taken by author, February 2022

Remember, to edit the Page, you’ll need to have access to the account by being an admin, editor, or moderator.

Creating a call to action button is a great way to show what you want your customer to do, such as “book with you” or “call now.”

What Other Tools Does Facebook Provide Businesses?

Facebook has numerous tools to help optimize your Facebook business Page, including App Events via Facebook SDK, Offline Conversations, and Facebook Pixels.

These tools are designed for “website owners and publishers, app developers and business partners, including advertisers and others, to integrate with Facebook, understand and measure their products and services, and better reach and serve people who use or might be interested in their products and services,” Facebook says.

Conclusion

Properly utilizing Facebook’s social media marketing capabilities are essential to build authority for your brand and engage with potential and existing customers.

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Using the right Page type gives you access to tools and features built for businesses like yours.

Use the steps above to create the most optimized and efficient Facebook Page.

More Resources:


Featured Image: Kaspars Grinvalds/Shutterstock 

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Top 6 Free Survey Maker Tools For Marketers

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Top 6 Free Survey Maker Tools For Marketers

The number of online surveys has risen dramatically in the past decade, according to the Pew Research Center.

From short social media polls to lengthy feedback forms, it’s never been easier to survey your target audience and find out what exactly they’re thinking.

When it comes to free survey makers, you have plenty of options to choose from.

That’s the good news.

The bad news is you have to wade through your options to figure out the best survey tool for you.

In this article, I’ve done that dirty work for you.

Below I outline the top six free survey makers, with a simple bulleted list of their pros and cons, so you can quickly select the best one for your needs.

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But first up, the caveats.

What You’re Missing With Free Survey Makers

When something’s free, there’s usually a catch. The same goes for free survey makers.

Free survey tools, or the free plan offered by a paid survey tool, often come with the following limitations:

  • Limited export options. You may not be able to export your survey data for review in Excel or Google Sheets. There may be a PDF-only export option or no export ability at all.
  • Limited analytics. Free survey tools often skimp on the analytics. You may be left to your own pivot tables and Excel expertise if you want to create anything fancy from your survey data.
  • Limited survey functionality. This runs the gamut, from a limit on how many respondents or questions you can have per survey, to only allowing so many question types (e.g., multiple-choice, long-form, etc.).
  • Limited extra perks. By perks, I mean those other features that make software from good to great. With survey makers, that might mean easy-to-access support, the ability to embed surveys in email or webpages, multiple user accounts, or integration with other email marketing or CRM software.
  • No branding. Free survey makers give you their tools for free. In return, you provide them with free brand awareness. Don’t expect to be able to swap out their logo for your own. You’ll probably be stuck with their branding, along with a prominent link to their site throughout the survey or on the thank you page (or both).

If any of the above is a dealbreaker for you, you should plan to drop a little dough on a paid survey tool. That’s why I’ve also included the starting price for all six of the tools featured below.

In case you end up having to upgrade later, it’s easier to do so from a tool you’re already familiar with.

Top 6 Free Survey Tools

Without further ado, I present the best free survey makers you’ll find today. These are listed in no particular order.

1. Google Forms

Screenshot by author, June 2022

Do you live and die by your Google Drive?

Great news: Google also offers free survey software via Google Forms.

Alright, I know I just said these were presented in no particular order, but I’ll openly admit Google Forms is my personal favorite. Just look at all of the features they include in their free plan!

All you need is a free Google account to get started.

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Here’s what’s included in the free plan:

  • Unlimited surveys.
  • Unlimited questions.
  • Unlimited responses.
  • Export to Google Sheets.
  • Survey logic (ability to skip or trigger questions).
  • Ability to embed images and YouTube videos.
  • Ability to embed the survey on your website and share to social media.
  • Survey analytics, updated in real-time.
  • Integration with Google Docs, Sheets, Slides.
  • Unlimited collaborators.
  • Customizable survey templates.
  • Free branding.

What’s missing from the free plan:

  • Enhanced security and collaboration options.
  • Integration with your existing Google Workplace account.

Price: Completely free. Google Workplace pricing starts at $6 per user per month.

Best for: Anyone and everyone, for business or casual use.

2. SurveyMonkey

surveymonkeyScreenshot by author, June 2022

SurveyMonkey is the online survey tool. Established in 1999, it’s still the most well-known online survey software.

Despite the limitations of its free plans, SurveyMonkey continues to be popular thanks to its intuitive interface and brand recognition. Notable clients include Allbirds, Tweezerman, and Adobe.

One nice perk is that you can test out any of the paid features with your free plan. (You just won’t be able to actually use it in your live survey until you pay up.)

Here’s what’s included in the free plan:

  • Unlimited surveys.
  • 10 questions.
  • 15 question types.
  • 100 responses per survey.
  • Over 250 customizable survey templates.
  • Ability to embed the survey on your website.
  • Mobile app.
  • One user.

What’s missing from the free plan:

  • Unlimited questions, question types, and responses.
  • Data exports – this is a biggie!
  • Custom branding.
  • Survey logic (ability to skip or trigger questions).
  • Team collaboration.
  • Advanced security (single sign-on, HIPAA compliance).
  • A/B testing.

Price: Freemium. Paid plans start at $16 per month for individuals, $25 for teams.

Best for: Those who want a tried-and-true survey maker with all the features you could ask for.

3. Typeform

typeformScreenshot by author, June 2022

Many online survey tools are designed for the general public.

Readers of Search Engine Journal will be happy to hear that there’s a survey tool created just for us. Typeform was built specifically with marketers, UX researchers, and business owners like us in mind.

Here’s what’s included in the free plan:

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  • Unlimited surveys.
  • 10 questions per survey.
  • 10 responses per month.
  • Basic question types.
  • Basic reporting and analytics
  • Ability to embed the survey on your website.
  • Integrations with MailChimp, HubSpot, Trello, Google Sheets, Zapier, and more.

What’s missing from the free plan:

  • Unlimited questions and responses.
  • Custom thank you screen.
  • Custom branding.
  • Survey logic (ability to skip or trigger questions).
  • Team collaboration.
  • Ability to accept payment.
  • Ability for survey respondents to upload files.
  • Integration with Facebook pixel and Google Tag Manager.

Price: Freemium. Paid plans start at $29 per month.

Best for: Enterprise users, UX researchers, and marketers hoping to track customer behavior.

4. Zoho Survey

zoho surveyScreenshot by author, June 2022

Zoho Survey is part of the same Zoho suite of apps that caters to sales, HR, IT, finance, and virtually any kind of business user you can think of.

Given their tenure creating SaaS software for business, their survey tool is just as robust as you might expect. Customers include big names like Netflix, Amazon, Facebook, and Change.org.

Here’s what’s included in the free plan:

  • Unlimited surveys.
  • 10 questions per survey.
  • 100 responses per survey.
  • Ability to embed surveys in email or website, or share to social media.
  • Export to PDF.
  • 250 survey templates.
  • Password protection and HTTPS encryption.
  • One user.

What’s missing from the free plan:

  • Unlimited questions and responses.
  • Ability to export to XLS or CSV.
  • Survey logic (ability to skip or trigger questions).
  • Custom branding.
  • Team collaboration.
  • Real-time responses.
  • Multilingual surveys.
  • Integration with Google Sheets, Tableau, Shopify, Zendesk, Eventbrite, and others.

Price: Freemium. Paid plans start at $25 per month.

Best for: Zoho users, or anyone who needs an extra level of security for their surveys.

5. Alchemer

alchemer survey makerScreenshot by author, June 2022

Alchemer is an advanced survey maker developed for the enterprise client.

Paid features include custom coding so you can customize every single element of your survey, from the survey URL to the form logic.

They stand out among free survey makers for being one of the few (besides Google Forms) to offer unlimited questions and Excel exports in their free plan. Clients include Disney, Salesforce, Verizon, and The Home Depot.

Here’s what’s included in the free plan:

  • Three surveys at a time.
  • Unlimited questions.
  • 100 responses.
  • 10 question types.
  • Export to Excel.
  • Customizable templates.

What’s missing from the free plan:

  • Unlimited surveys.
  • Unlimited responses.
  • Unlimited question types.
  • Survey logic (ability to skip or trigger questions).
  • Custom branding.
  • Ability to embed surveys in websites.
  • Export to PDF, PowerPoint, or Word.
  • Ability for survey respondents to upload files.
  • Survey analytics and reporting.
  • Ability to accept payment.

Price: Freemium. Paid plans start at $49 per month.

Best for: Enterprise users needing to create long surveys with advanced logic and question types.

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6. Jotform

jotform survey makerScreenshot by author, June 2022

With over 10,000 templates, Jotform takes the cake as the survey maker with the most form templates on our list.

Jotform also stands out for letting you accept payments with the free plan (although you’re limited to 10).

This popular survey maker includes clients as wide-ranging as AMC and Nickelodeon to Redfin and the American Medical Association.

Here’s what’s included in the free plan:

  • Five surveys.
  • 100 questions per survey.
  • 100 responses per survey.
  • Ability to embed surveys in email or website.
  • Export to PDF or Excel.
  • 10,000 survey templates.

What’s missing from the free plan:

  • Unlimited surveys.
  • Unlimited questions and responses.
  • Survey logic (ability to skip or trigger questions).
  • Custom branding.
  • HIPAA compliance.

Price: Freemium. Paid plans start at $29 per month.

Best for: Users who want a template for every kind of survey possible.

Which Survey Tool Will You Use?

There truly is a survey maker for everybody.

The above options are all solid choices. Which one works for you may depend on your organization’s needs and your personal preferences.

Take advantage of the free trials and see which one you like best.

More Resources:

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Featured Image: Prostock-studio/Shutterstock



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