List building is a strategy that allows marketers to target customers based on their needs, goals, or other personal criteria (e.g. purchase history, location, age, etc.)....
What makes a good Facebook marketing group? To find out, I vetted over 35 of them based on the volume of activity in the group, the...
Looking for some simple yet effective digital marketing tips? You’re in the right place. Get ready to implement the tips below, which will improve your business: Set...
“Instagram, with its huge, highly-engaged audiences who consume millions of pictures and videos daily, is a gold nugget for brands and marketers.” That’s one takeaway from...
Every day there’s something new on social media.
According to Forrester, 80% of marketing automation users see a 77% increase in conversions [1]. As a B2B marketer, you work with vast amounts of data...
The attorneys general for D.C., Indiana, Texas and Washington have sued Google for the “deceptive and unfair practices” the company uses to obtain consumer location data....
You can transform your business into a content publishing powerhouse by answering one question: Should you spend your time churning out broad, general content to fill...
Like any major marketing strategy of the past decade, social media has had plenty of time to accumulate some big myths.
Marketing automation software can improve marketing productivity and increase lead quality. Here’s what you need to know before adopting a marketing automation platform. Marketing automation is...