Marketing is a unique animal. With a combination of creativity, analytical thinking, taking data into consideration, and project management, a modern-day marketer must possess a great...
“There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech...
Are you just getting started with a content marketing strategy for your business? Want to know the types of content that can generate website traffic and...
If marketers want to successfully navigate the ever-changing digital landscape in 2022, they have no choice but to step up their digital marketing game. In today’s...
The Vancouver-based conversion intelligence platform Unbounce has announced the acquisition of LeadsRX, a marketing performance and attribution solution. Unbounce serves primarily small and medium-sized businesses and...
Before you get to brand marketing, let’s answer one question. You’re 100% sure that you know everything about your brand. However, can you say the same...
When it comes to social media, marketers’ top goals are advertising their products/services and increasing their brand awareness, according to 2021 HubSpot Blog Research.
Email marketing is still one of the best ways to reach an exceptional number of customers at a time. So, investing in the right email marketing...
As marketers, we sometimes get so caught up in attracting new customers that we lose sight of what’s right in front of us – an existing...
For the past few weeks, we’ve been sharing chapters from MarTech’s Guide to agile marketing for teams, a comprehensive e-book that takes a look at how...