Privacy By Emily Sullivan Mar 11 2024 Have you ever felt in the dark when it comes to understanding the real impact your marketing dollars are...
From an agency advertiser’s perspective, our job is fun and exciting but also challenging and laborious in the same breath. Each scoped campaign, across a myriad...
Gal Gadot regularly posts demands for the release of hostages held by Hamas in Gaza – Copyright GETTY IMAGES NORTH AMERICA/AFP/File Drew Angerer Audrey Pilon-Topkara Hollywood...
Comment on this storyComment In India, social media platforms have become conveyor belts for hate under Prime Minister Narendra Modi, his Hindu nationalist Bharatiya Janata Party...
As marketing teams look for new ways to optimize performance, amid increasingly restrictive data flows, and other changes to measurement, new forms of tracking are emerging...
Unlike last year, this year’s Indian Premier League (IPL) has a healthy mix of legacy and new age companies as compared to the last year when...
Google has been saying for years now that there is no E-A-T (or now E-E-A-T) algorithm, but Google does have factors and signals it looks for...
The corporate world keeps on evolving post-pandemic. Prior to 2020 and the coronavirus pandemic, corporate and client meetings were commonly an even blend between in...
I’m willing to bet that today, the typical campaign at any brand uses a media mix.