Amid various changes to online data collection, which have restricted how much insight digital platforms can use in ad targeting, Meta has been developing new machine...
Performance Max (PMax) launched at Google Marketing Live (GML) 2021 and has received a mixed response. Some see great results and others struggle with the mixed-bag...
Data cloud firm Snowflake has launched the Manufacturing Data Cloud, which enables companies in automotive, technology, energy, and industrial sectors to unlock the value of their...
The development of WordPress 6.2 introduced improvements to how the core development team works, resulting in a consistent focus on performance at every step of development....
Google has recently introduced a new web crawler called “GoogleOther,” designed to alleviate strain on Googlebot, its primary search index crawler. The addition of this new...
Google recently provided its Performance Max best practices for advertisers in the tourism and travel industry. The need for additional support tools outside of retail and...
During 2022, DigitalMarketer generated 181 articles, 101 podcasts, and 141 youtube videos for public consumption (we also generated over 1,000 gated videos but we won’t include...
As we approach the Google Analytics 4 migration deadline, Google Ads Liaison, Ginny Marvin reminds advertisers that some “advertisers could see a significant performance impact” in...
TikTok has been downloaded a whopping 3.5 billion times globally, and the app has 30.8 million active daily users on the iOS version alone. That all...
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Have you been staying on top of your SEO elements? If you’ve neglected SEO, you’re likely missing out on traffic, and there could be many opportunities...