TikTok is looking to help marketers continue to track engagement data, despite the gradual shift away from cookie tracking, via a new partnership with Dentsu, which...
Google Ads announced that Performance Max for travel goals will be available globally over the next few weeks. Performance Max for travel goals helps hotels create...
Google’s looking to help hotels maximize their promotional efforts with new Performance Max for Travel Goal ads, which effectively automate the ad creation process, based on...
Google has announced it’s rolling out Performance Max for travel goals to advertisers worldwide. According to Google’s data, this new option for hotel advertisers comes when...
If you tried to put together a list of metrics from all resources about SEO topics, you’d easily end up with hundreds of them. It can...
Google Ads announced four new features coming soon to Performance Max, including campaign-level brand exclusions, page feeds, video creation tools, more experiments, and more reporting. Ginny...
Digital marketers can now optimize and prove the incremental value of their Performance Max campaigns with new features from Google. The search and advertising giant has...
Facebook parent company Meta Platforms Inc META has reportedly given poor ratings to thousands of employees in the company’s latest performance reviews. The leadership team at Meta “expects the ratings...
The ability to access and utilize data in a timely manner is essential for data-driven decision making. Implementing effective data and analytics solutions that significantly influence...
Artificial intelligence makes a ton of things in different parts of our lives easier – from a surge in voice command bots (Siri, Google Home, And...