There have been some complaints about using Performance Max with Google Ads with lead generation sites. The concern is that many or some of the leads...
TikTok’s looking to make it easier for advertisers to maximize their results in the app, with a new, automated ad process called Smart Performance Campaigns, which...
Today, TikTok has held its second annual TikTok World event, where it shared a range of ad tips, insights, and previews of new promotional features that...
WordPress 6.1, arriving November 2022, is jam-packed with performance improvements, signaling that this may be the update that many have been waiting for. WordPress performance scores...
YouTube’s looking to provide more context on content removals and violations, while it’s also experimenting with a new form of analytics on average video performance benchmarks,...
The first mention of Performance Max dates back to 2020, but it is still considered the new kid on the block for businesses and marketers alike. ...
Google announced on Friday that it has begun rolling out the self-upgrade tool for Local campaigns to Performance Max. We knew this was coming, as we...
In part one, we learned more about Christine Zirnheld, aka Shep, the Digital Marketing Manager at Cypress North and a co-host on Marketing O’Clock. We also...
Data is a useful resource. It enables firms to see patterns, carry out assessments, make wise choices, and establish reasonable objectives. However, even with all the...
Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product...