Google’s Performance Max campaigns came out of beta more than three years ago, and have grown to be a wildly popular campaign type among new and...
Google has added to the Performance Max product campaigns within Google Ads brand and custom labels. This allows advertisers the quick ability to segment your products...
With the phrase business performance, project management tools naturally come to mind. But, it is not that simple to understand how a PM tool drives productivity...
Machine learning has made remarkable strides in recent years, especially within computer vision and video analysis. Video annotation is a crucial factor that fuels this advancement,...
I am excited but also feel let down that the new Bing Webmaster Tools Performance report gained all these new sources of data, including Bing Chat,...
Every business needs KPIs to measure success and goals to strive for. But you shouldn’t be comparing your performance to just…well…your own past performance. In order...
PPC optimizations are critical to improve your paid search advertising campaigns’ performance. Before we get into our top tips, what exactly is PPC optimization? After paid...
Google’s added a new AI tool to help optimize your video ad performance. Called “Creative Guidance”, the new option, built into the Google Ads platform, will...
PPC optimizations are critical to improve your paid search advertising campaigns’ performance. Before we get into our top tips, what exactly is PPC optimization? After paid...
Every digital agency is actively seeking new ways to improve their clients’ marketing performance. While your digital marketing strategy may emphasize improving SEO, increasing click rates,...