Identity resolution – the science of connecting the growing volume of consumer identifiers to one individual as he or she interacts across channels and devices –...
Social media is a pillar of many people’s daily lives. The Digital 2022 April Global Statshot Report found that there are 4.65 billion social media users...
Everyone knows that content technology represents a key piece in the martech stack. The past five years have seen traditional enterprise content management (ECM) vendors transitioning...
Nowadays, it’s rare to find a business that isn’t trying to bolster its online presence, and PPC platforms often play crucial roles in those digital marketing...
Social media is a pillar of many people’s daily lives. The Digital 2022 April Global Statshot Report found that there are 4.65 billion social media users...
Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. It’s been around...
The steps social platforms are taking to make products more shoppable to fit pandemic-era digital behaviors appear to be worth the effort. A new survey of...
Ceros, the interactive content platform, has announced new integrations that will enable direct delivery of its creative content to the sales enablement platforms Highspot and Showpad....
Affiliate marketing has been experiencing explosive growth in recent years, so it’s essential now more than ever for brands to run affiliate programs of their own....
Affiliate marketing has been experiencing explosive growth in recent years, so it’s essential now more than ever for brands to run affiliate programs of their own....
