It’s coming up on holiday time, and as someone who has worked mostly in lead gen accounts in my career, this time of year has always...
Like it or not, the Google Analytics 4 migration deadline has come and gone. For someone who’s used Google Universal Analytics for the past 10 years,...
More and more companies are discovering the benefits of a well-run PPC program. PPC can be so much more than just a lead generation tool. With...
Like it or not, the Google Analytics 4 migration deadline has come and gone. For someone who’s used Google Universal Analytics for the past 10 years,...
PPC optimizations are critical to improve your paid search advertising campaigns’ performance. Before we get into our top tips, what exactly is PPC optimization? After paid...
PPC optimizations are critical to improve your paid search advertising campaigns’ performance. Before we get into our top tips, what exactly is PPC optimization? After paid...
As a PPC manager, nothing feels better than an account running smoothly. Campaigns are crushing their lead goal, even staying within their Cost Per Lead benchmark! Then...
Clients can be hesitant to try new things. But it’s your agency’s job to lead them to the right marketing solution for their business growth. And...
Every successful PPC campaign has one common element: solid conversion tracking. Conversion tracking feeds into reporting, the bidding algorithm, and transparency. No conversion tracking? You’re denying...
Navigating the ever-changing landscape of pay-per-click (PPC) account structure management can be overwhelming. However, you want to iron out your account structure now to avoid future...