Did you know that customer retention has been found to be even more critical to your company’s success than customer acquisition? Frederick Reichheld of Bain &...
Henk-jan ter Brugge is director, global digital marketing and e-commerce for consumer- and healthcare-tech giant Philips in Amsterdam. We caught up with him about his experience with...
It’s no secret that successful marketing requires a good understanding of your customers. After all, you can’t create content or design campaigns that appeal to your...
The relationship between big data and IPRs is sensitive as in our haste to leverage big data we may consciously or subconsciously infringe upon IPRs. Intellectual...
Customer relationship management (CRM) is the system that a company sets up to manage prospect and customer interactions and analyze their data to improve business relationships. By...
Once upon a time, my life revolved around my high-school boyfriend. Looking back, I want to hug insecure and super-needy Heather. I was so focused on...