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Google Will Sunset Similar Audiences in 2023 [Timelines & Next Steps]

Google Will Sunset Similar Audiences in 2023 [Timelines & Next Steps]

It seems that the only constant is change when it comes to Google, and that sentiment certainly rings true as we take on 2023. The search...

How to Measure Content Marketing ROI Right: Metrics, Math & Mistakes to Avoid

PPC3 years ago

How to Measure Content Marketing ROI (The Right Way)

When it comes to marketing, there is no doubt that content is king. But according to a recent Parse.ly study, 53% of organizations’ revenue goals are...

Move on from these nine fundamental content marketing myths

SEO3 years ago

Move on from these nine fundamental content marketing myths

30-second summary: Content does not equal authority: Creating content doesn’t automatically makes you an authority Automation is good but don’t hinder creativity and expertise with smart...

Bereaved UK father criticises social media firms' response to tragedy

SOCIAL3 years ago

Bereaved UK father criticises social media firms’ response to tragedy

Misinformation can spread rapidly on social media under the guise of satire and parody, creating challenges for platforms and fact-checkers. — © AFP The father of...

Content Strategy Template & How To Use It

SEO3 years ago

Content Strategy Template & How To Use It

Content is the backbone of marketing. Whether it’s a blog post filled with keywords designed to help you climb search engine rankings, or a radio commercial...

MARKETING3 years ago

How Sky and RS Group built testing and experimentations programs that actually deliver

Testing and experimentation are cornerstones to building a great customer experience—but how do you make sure you’re testing the right things? We received...

How to Increase Customer Perceived Value: 13 Psychology-Backed Strategies

PPC3 years ago

How to Increase Customer Perceived Value: 13 Psychology-Backed Strategies

An experiment was conducted for wine tasters sometime ago. The volunteers received two bottles of wine and were told to describe the taste of each one....

Here's How to Start an Online Business (9 Steps to Success)

SEO3 years ago

Here’s How to Start an Online Business (9 Steps to Success)

Starting an online business changed the course of my life forever. It allowed me to live my perfect life, travel the world, and set my own...

Artists Launch Legal Action to Stop AI Generative Tools from Re-Purposing their Work

SOCIAL3 years ago

Artists Launch Legal Action to Stop AI Generative Tools from Re-Purposing their Work

Key points: With AI generative tools on the rise, a growing number of creators are launching legal action to stop their work being used as source...

AFFILIATE MARKETING3 years ago

How to Scale Client Services Using Asynchronous Communication

This is a guest article by Brian Casel, founder of ZipMessage, a tool for consultants to swap messages with clients using video, audio, screen, or text,...