When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will...
Meta is expanding its test of new notification alerts that will provide more context on post removals in its apps, and specifically, will let users know...
Snapchat’s adding another new monetization opportunity for Snap creators, with mid-roll ads for Snap Star Stories, providing a directly attributable revenue pathway for the app’s biggest...
Twitter has announced that it’s expanding its test of downvotes on tweet replies, with more users on both iOS and Android set to see the new...
Instagram has launched an initial test of its new Subscriptions option for Instagram creators, which will provide another monetization avenue for platform stars, ideally providing more...
After seeing success with its initial test of a new, manual reporting option, enabling users to flag tweets that contain potentially misleading claims, Twitter is now...
As TikTok continues its rapid ascent, with the app now on track to reach 1.5 billion users in 2022, it’s also seeking to expand its content...
With the pandemic still disrupting live events, and forcing businesses and industry groups to seek alternative means of networking and community connection, LinkedIn has seen a...
Twitter’s taking the next steps with its full-screen, video reply option, with the launch of a live test on iOS that will enable users to choose...
With the pandemic still disrupting live events, and forcing businesses and industry groups to seek alternative means of networking and community connection, LinkedIn has seen a...