When it comes time to purchase or upgrade a customer data platform (CDP) for your organization, the demo can be the best way to really understand...
Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding...
A marketing performance management (MPM) system employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line impact. Its...
Once you have determined that customer journey orchestration (CJO) software makes sense for your business, spend time researching individual vendors and their capabilities. Completing this research...
We love martech, don’t we? To be honest, many of us owe our careers and jobs to marketing technology and the results it drives for marketers. ...
An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers are and how to comply with...
The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. That’s why many are leveraging...
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation....
Customer journey analytics: A snapshot What it is. Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users...
Sales enablement platforms provide sellers with the content resources they need to engage buyers in a way that adds value, while also educating salespeople on the...