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Everything You Need To Know About Data And Its Importance For Your Business

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Data is essential for any business.

It is the lifeblood of companies, providing insights that impact strategic and operational planning, marketing, and more.

However, data can be complex and difficult to understand. In order to make the most of data, businesses need to have a comprehensive understanding of it and the various ways it can be leveraged.

This article will provide an overview of data types and how they are used by businesses. 

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Data Standards

Data is the lifeblood of business. It’s what we use to understand what customers want and need, to make decisions about what products to develop and sell, to measure the effectiveness of our marketing efforts, and so much more.

Yet, all too often, businesses don’t pay enough attention to data quality. This can lead to all sorts of problems, including lost sales, decreased profits, and even regulatory fines.

That’s why it’s so important for businesses to understand data standards. These are the guidelines that help ensure data is reliable, accurate, and consistent. Learning about data standards can help businesses avoid common data quality problems, and make sure that their data is used for decision-making. There are a variety of different data standards, but some of the most important ones include:

  1. ISO/IEC standard 20000: This standard covers service management, and it includes requirements for planning, delivering, and improving the service quality. 

  2. ISAE 3000: This standard covers assurance engagements, and it applies to entities that provide assurance services relating to information and communication technology (ICT). 

  3. AS 9100: This standard covers quality management systems for the aerospace industry. It was developed by the Aerospace Standards Committee (ASC), and it’s widely used in the aerospace sector.

Types of Data

The more data a business has, the better it can understand its customers and make informed strategic decisions. Data can be classified into three types: operational, customer, and market.

  • Operational data consists of data that is used to run the business, such as sales data, inventory data, and employee data. 

  • Customer data consists of data about customers, such as their contact information, purchase history, and demographics. 

  • Market data consists of data about the market in which the business operates, such as industry trends, competitor information, and market size.

All three types of data are important for businesses, but market data is especially important because it can help businesses understand their competitive environment and make informed strategic decisions. For example, a business might use market data to determine whether it should expand its product line or enter a new market.

Benefits of Using Data Analytics for Your Business

There are many benefits of using data analytics for your business. The most obvious benefit is that data analytics can help you make better decisions by providing you with insights into your customers, products, and operations. Data analytics can also help you identify trends and opportunities, optimize your marketing efforts, and improve your customer service.

Additionally, data analytics can help you benchmark your performance against your competitors and make sure that you are making the most of your data resources. By understanding how it can benefit your business, you can gain a competitive edge and improve your bottom line.

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Importance of Data Security

Data security is a critical issue for businesses of all sizes. Every day, businesses face new and evolving threats to their data, from sophisticated cyber-attacks to accidental data loss. In order to protect your business, you need to understand the risks and take steps to secure your data.

Data security is important for several reasons. First, businesses rely on data to run their operations. If that data is lost or stolen, the business can suffer significant financial damages. 

Second, businesses are required by law to protect certain types of data, such as credit card information and personal information. 

And third, businesses that lose data can face significant public relations problems. There are many things businesses can do to secure their data. One of the most important is to develop a data security plan. The plan should identify the risks to your data and how you will protect it from those risks. The plan should also include procedures for responding to a data breach, such as notifying customers and law enforcement.

Businesses should also secure their networks and devices with passwords, firewalls, and antivirus software. They should also limit access to data to only authorized users. And businesses should regularly back up their data in case of accidental loss or theft.

Data security is a critical issue for businesses of all sizes. By taking steps to secure your data, you can reduce the risk of financial damages and public relations problems.

Data is a critical component of business operations. It is used to make strategic decisions, identify opportunities, and address shortcomings. This article provides an overview of data and its importance for businesses.



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Daasity builds ELT+ for Commerce on the Snowflake Data Cloud

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Cloud Computing News

Modular data platform Daasity has launched ELT+ for Commerce, Powered by Snowflake.

It is thought ELT+ for Commerce will benefit customers by enabling consumer brands selling via eCommerce, Amazon, retail, and/or wholesale to implement a full or partial data and analytics stack. 

Dan LeBlanc, Daasity co-founder and CEO, said: “Brands using Daasity and Snowflake can rapidly implement a customisable data stack that benefits from Snowflake’s dynamic workload scaling and Secure Data Sharing features.

“Additionally, customers can leverage Daasity features such as the Test Warehouse, which enables merchants to create a duplicate warehouse in one click and test code in a non-production environment. Our goal is to make brands, particularly those at the enterprise level, truly data-driven organisations.”

Building its solution on Snowflake has allowed Daasity to leverage Snowflake’s single, integrated platform to help joint customers extract, load, transform, analyse, and operationalise their data. With Daasity, brands only need one platform that includes Snowflake to manage their entire data environment.

Scott Schilling, senior director of global partner development at Snowflake, said: “Daasity’s ELT+ for Commerce, Powered by Snowflake, will offer our joint customers a way to build a single source of truth around their data, which is transformative for businesses pursuing innovation.

“As Snowflake continues to make strides in mobilising the world’s data, partners like Daasity give our customers flexibility around how they build data solutions and leverage data across the organisation.” 

Daasity enables omnichannel consumer brands to be data-driven. Built by analysts and engineers, the Daasity platform supports the varied data architecture, analytics, and reporting needs of consumer brands selling via eCommerce, Amazon, retail, and wholesale. Using Daasity, teams across the organisation get a centralised and normalised view of all their data, regardless of the tools in their tech stack and how their future data needs may change. 

ELT stands for Extract, Load, Transform, meaning customers can extract data from various sources, load the data into Snowflake, and transform the data into actions that marketers can pursue. For more information about Daasity, our 60+ integrations, and how the platform drives more profitable growth for 1600+ brands, visit us at Daasity.com.

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4 Activities that Automakers Can Digitize Now

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4 Activities that Automakers Can Digitize Now

Digital automaking is supported by technology-driven trends, consumer needs and new developments in artificial intelligence.

Manufacturing, procurement of raw materials, marketing and sales are factors involved in this change.

Digital automaking is a process that combines simulation, three-dimensional visualizations, analytics and several tool partnerships to make automotive manufacturing easier. Since the automotive industry has been undergoing a digital transformation primarily driven by intelligent mobility, it has encouraged the market to adopt new technology and software for modern vehicles. There has also been a growing need to increase industrial processes’ sustainability, environmental friendliness and adaptability. All of this has made automotive digitalization extremely important.

Automotive digitization helps to keep precise control over business operations, which is made possible using modern technologies like ML (machine learning) and AI (artificial intelligence) to improve short- and long-term performance. 

Automotive digitization has also increased the capacity to monitor each component of the supply chain while lowering costs and risks. Digital automaking can offer automotive solutions in terms of better design, time efficiency, and many other industry solutions.

4 Activities that Can Be Digitized by Automakers Now

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1. Manufacturing

Customers desire tailored goods, but they don’t want to pay more than they would for items that are mass-produced. As a result, manufacturing must be more adaptable than ever, leading to mass customization. Thus, the design, fabrication, use and maintenance of products are changing as a result of the digitalization of manufacturing. It is also changing the operations, procedures and energy footprint of supply chains and more. Digital manufacturing enables firms to provide additional options that are tailored to individual customers. Businesses can better understand supply-chain challenges, including inventory levels, delivery status and demand cycles, thanks to digital manufacturing. 

The factories of the future will move from automation to autonomy, strengthening real-time communication between equipment, physical systems, and people. These factories are referred to as smart factories. The most notable advantages of a smart factory are its shop floor connectivity, advanced robotics, flexible automation, augmented and virtual reality systems, and efficient energy management. The general manufacturing sector’s global standards are established by the automotive industry.

Over the past two decades, the automotive sector has expanded tremendously. However, the main elements that will affect whether digitalization is successfully implemented are the significance of realizing a return on investment (RoI) and the willingness of employees at both the top-most and lowest levels of an organization.

2. Supply Chain

By removing the functional barriers that divide different areas, the digitization of the supply chain is a cross-functional process that spans the entire lifecycle of a vehicle or product and involves all company divisions. It allows for an ecosystem that connects all stakeholders, from raw material and component suppliers to logistics companies, dealers and customers.

Utilizing digital technology throughout the entire supply chain allows for real-time monitoring of all supply-chain stages, be it either procurement of raw materials or finished products ready to be delivered or purchased. The evaluation and management of each event’s impacts on the supply chain can help the automation of procedures and the avoidance of potential interruption.

3. Design

Design plays a significant role in the automotive industry. By digitizing design activity, design professionals can test multiple hypotheses before proceeding with the design phase. Digitalization in the designing of products has been enabled by a digital model known as Digital Twins, which represents tangible assets in 3D. Digital twins mirror the complete car or one of its components’ appearance and behavior. With great assistance from sophisticated software, businesses can collect information about configuration, sensors, inspection data, and other details to improve the product’s design.

Automobile manufacturers are among the many industrial firms that recognize digital twins’ possibilities and the potential it has to bring in the best in the business of automobiles. The design and production processes are simplified by 3D representations, improving vehicle performance and cutting costs for the manufacturers. The twin technology is quickly rising to the top of the list of software solutions used in contemporary auto manufacturing, with applications ranging from car design to predictive maintenance to boosting sales using digitally generated models.

4. Marketing

Any marketing strategy aims to tailor the right message to the right set of audiences at the right time. A marketing campaign that appeals to a 45-year-old countryside man might not affect a 23-year-old lady residing in an urban area. Therefore, the impact of marketing combined with the effectiveness of Artificial Intelligence (AI) can be the biggest boon to any business. The automotive industry can enormously benefit in how they market their brand/product by adding the power of artificial intelligence to their current data. It can lead to a strong possibility of purchasing your products early in the sales process, possibly before customers even begin looking for their new car, which is indicated by specific online activities. 

As a result of recent advancements in third-party cookies and mobile advertising identifiers, AI can now assist brands in finding new prospects much more quickly by utilizing data to identify customers with similar characteristics and behaviors. This strategy can potentially increase your prospective customer base and give you an advantage over your competitors. You can identify high-priority targets by identifying the demographic categories that overlap. These solutions don’t require cookies and are more likely to comply with escalating privacy requirements because they rely on behaviors rather than personal data.

The automotive sector has modified its strategy and is now embracing digitization. Digital transformation in the automotive industry still has a lot of gaps to be addressed, but the trend toward digitization is a sign that the stakeholders in the automotive sector will be properly supplied with digital solutions in the coming days. With intelligent technology, and operations across the entire company and all departments, including manufacturing, supply chain, marketing, and sales, digital automaking will help the automotive industry to flourish in this digital era. An increasingly digital supply chain will also dismantle established barriers and greatly enhance communication. Undoubtedly, businesses must adopt a more significant digital transformation to be ready in this competitive automotive industry.

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The 10 Worst Cybersecurity Strategies You Need To Know

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The 10 Worst Cybersecurity Strategies You Need To Know

Employees should be trained on basic cybersecurity practices and the dangers of phishing scams.

Granting too many privileges to user accounts can lead to security breaches. Failing to update software on time can leave vulnerabilities open to attacks. 

Organizations should have a disaster recovery plan in place to ensure quick recovery in the event of a cyberattack.

Counting down to the absolutely worst cybersecurity strategies. 

Sadly, these are all prevalent in the industry. Many organizations have failed spectacularly simply because they chose to follow a long-term path that leads to disaster. You know who you are…

Let’s count them down.  

10. Cyber-Insurance

No need for security, just get insurance. Transferring risk is better than mitigating it!

Famous Last Words: Sure, it should be covered

9. Audit Confidence

Conducting a comprehensive security audit. …and ignoring the results

Famous Last Words: We will close those gaps later…

8. Best Tools, Left Unmanaged

Deploying several good tools, set to autopilot. No need to manage or maintain anything 

Famous Last Words: Security is not that difficult…

7. Regulatory Compliance

Meeting the minimum requirements (defined 2 years ago)

Famous Last Words: Relax, we are compliant!

6. One Good Tool

We just need one good tool (ex. AV) and we are set. 

Famous Last Words: That should do it.

5. IT Dependence  

Cybersecurity is a tech problem, it’s IT’s responsibility. 

Famous Last Words: The IT dept has it covered.

4. Security by Marketing  

Believing the snake-oil (deceptive marketing) salesperson that will ‘solve‘ your security problems

Famous Last Words: We are totally protected now! (or similar derivative from the sales brochure)

3. Default Security Settings  

Products and services come with security built in! 

Famous Last Words: It’s new, shiny, and looks secure. Don’t worry, we should be fine!

2. Security by Obscurity

Nobody knows or cares about us. We are too small to be targeted.

Famous Last Words: We haven’t been attacked yet…

1. Hope, as a Strategy

I hope we don’t get attacked. Let’s move on with more important things.

Famous Last Words: <meek inner voice>> Just don’t think about security because it is too scary, expensive, and complex!

 

This is the menu that evokes anger, frustration, and pity among cybersecurity professionals around the globe. Eventually it always ends in despair, blame, and a side of tears.

A solid long-term strategic plan is a necessity for an efficient and capable cybersecurity capability. Cybersecurity fails without a proper strategy. 

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