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How Marketers Can Enhance User Experience in B2B Marketing With Metaverse

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How Marketers Can Enhance User Experience in B2B Marketing With Metaverse

The use of marketing in the metaverse has multiple benefits, including better user experience via immersive advertising and personalized communication.

When asked how businesses are keeping up with the digital transformation, the Metaverse is a standard marketing professional’s response. However, it is highly doubtful that those marketers will feel comfortable defining what marketing in Metaverse actually means for their brand. Over time, the metaverse has been a more prevalent topic of conversation in the business world. Virtual reality (VR), previously considered a medium for making the future concrete through gaming and pleasure, swiftly developed into a viable area for commercial operations, trade, and community building. With every company aspiring to satisfy the needs and demands of its clients, B2B businesses are constantly trying to adopt innovative ways to engage and communicate with their clients. With the Metaverse, even the purchasing process will be transformed. B2B businesses can create the perfect consumer profiles and match them according to the Metaverse. It is the internet’s foreseeable future, with even tech giants like Facebook adopting the name “Meta.” Hence, marketing can be significantly affected by the Metaverse’s emergence.

HOW MARKETING IN THE METAVERSE CAN ENHANCE THE USER EXPERIENCE FOR THE BETTER

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The idea of community and engagement is central to the Metaverse. Previously constrained by the expenses of costly business travel and trade events, B2B brands may now electronically communicate and enhance UX through the Metaverse. Let’s dive deeper into this.

1. Online Meetings in Avatars

For any business, communication is its bread and butter. But this communication had a little twist in 2020 when the pandemic hit us. Everyone was forced to resort to online meetings, trying to make the most out of the virtual setting all of us were pushed into. Metaverse is somewhat a step up to that, but just better.

With the help of its powerful avatars, the Metaverse brings a new angle to online meetings. Although the experience is virtual, they ensure the user gets the whole feel of it. Users may design avatars in the Metaverse that mirror or represent them in the physical world. These avatars can engage with each other in 3D virtual conference rooms. This creates an immersive communication experience at industry conferences or simple meetings.

2. Leveraging the Power Of Young Marketers

The Metaverse also serves as a channel for the younger generation of business decision-makers who grew up playing video games and prefer to research and transact through digital media. In the context of their 9-to-5 jobs, these people will be more receptive to a virtual brand experience, hence focusing on producing more engaging and exciting content from a user perspective.

3. In-depth & Immersive Guide to Products

The pandemic taught us that an in-person conversation wasn’t a necessity to close the deals. Metaverse works on the same idea to make the customer experience more immersive.

Customer experience can be recreated with the Metaverse with VR, AR, and scannable texts for B2B marketing since it requires frequent client engagement. B2B marketers can personalize their products and services and show customers customized demo suites. In the world of virtual reality, interaction and feedback can be adopted quickly. Additionally, customers can be contacted at any point in their journey to ensure they are happy with the customer experience, adding a personal touch.

4. Mix Of Creative Advertising With Technical Expertise

The potential benefits of B2B businesses entering the Metaverse cannot be overlooked. The immersive space allows marketers to experiment and showcase different marketing and advertising ventures. With virtual booths and tours, one doesn’t just need to proclaim their product is excellent but can let their people experience it for themselves.

Advertising in the Metaverse can be done creatively by B2B marketing experts. Even digital billboards in shopping malls, video games, and other locations can be used for advertising. This will enable brands to connect with the Metaverse’s millions of users. One may construct virtual items, avatars and interactive games by fusing creative advertising with technical expertise. In the Metaverse, prominent locations where the intended audience assembles can be used for billboard placement.

5. Different Buying Approach

A digital twin is essentially a virtual version of a product or service updated with the use of real-time data. The use of digital twins in manufacturing processes is quite frequent. However, its use has grown to incorporate digital versions of people, places, things, etc., in virtual worlds as Web 3.0 and the metaverse approach.

In order to be used solely by digital avatars in the Metaverse, many brands are currently investing in digital-only assets. A new business strategy called “direct-to-avatar” (D2A) involves “selling” goods directly to the avatar or a digital identity in the virtual environment. The D2A market enables businesses to sell digital twins, including footwear, apparel, purses, spectacles, etc., to the avatars of consumers to use in various virtual environments and video games.

6. Easier Omnichannel Approach

According to the CEO of Bigtincan, David Keane, the Metaverse will enable businesses to put their consumers first as virtual selling environments are eventually becoming the standard. Customers can control their shopping experiences from anywhere at any time thanks to the extended reality technologies like VR and MR that have been added to the Metaverse. Businesses can create a virtual showroom in these environments where customers can interact with images, videos, 3D products and other content. A company may create virtual environments where clients can interact with representatives for a tailored shopping experience. Thanks to these online showrooms, customers can truly comprehend the potential brand and product they are buying.

Marketing in Metaverse for B2B can help it generate revenue and sales. Without leaving their house or the Metaverse, a B2B expert can meet clients from different regions of the globe. They can take advantage of enhanced markets, expanded markets and increased revenue sources. The Metaverse has the potential to replace conventional marketing methods, despite its infancy. The secret to success for marketers has always been to reach the appropriate audience with the right message at the right time. Although it is still developing, the Metaverse puts an entirely new spin on marketing strategies, and both businesses and consumers are eager to discover what opportunities it opens up.

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BT brings 5G and the cloud to businesses on the move with AWS Wavelength

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Cloud Computing News

BT has confirmed it is making a multi-million-pound investment to bring 5G and 4G mobile edge computing services to its UK business customers in collaboration with Amazon Web Services (AWS).

The work combines AWS’s cloud expertise with BT’s market-leading 5G and 4G infrastructure. EE’s national mobile network with AWS Wavelength will bring the power of AWS to the network edge for more business and public sector customers across the UK – opening up faster, secure and high-bandwidth connectivity on the move for use cases like policing, crowd management, healthcare and security.

The effort is part of BT’s investment in its existing mobile networks, to enable 5G-connected infrastructure as a service via AWS Wavelength. This includes switching on a new AWS Wavelength Zone in Manchester, which will service trials for eligible businesses and public sector organisations within a 100-kilometre radius (including cities such as Liverpool, Leeds, Sheffield and Blackpool). BT’s ambition is to roll out AWS Wavelength to business customers across the UK more broadly in the coming years.

AWS Wavelength embeds AWS compute and storage services within 5G and 4G networks, providing mobile edge computing infrastructure for ultra-low-latency applications. Hosting services directly at the edge of EE’s UK network reduces lag, as application traffic can reach application servers running in the AWS Wavelength Zone without leaving BT’s network. This opens up mobile edge computing infrastructure for businesses to develop, deploy, and scale mobile Internet of Things (IoT) applications over BT’s existing 5G network securely.

The collaboration aims to enable high-speed, latency-sensitive and intensive 5G connectivity for BT customers looking to benefit from high-bandwidth IoT use cases in the field. This includes autonomous vehicles, cameras for policing and other public services to help protect communities, live media production for outside broadcast, smart industrial robots, and use in community healthcare (such as in care homes to monitor for falls and accidents).

BT’s Wholesale unit has worked with AWS on the initial trials in Manchester. After the planned national rollout, the service will be available to all BT business customers in the UK – from small businesses to large enterprise and public sector organisations.

Alex Tempest, MD for BT Wholesale, said: “As we continue to build best-in-class 5G infrastructure for the UK, launching the AWS Wavelength service for our business and wholesale customers is a hugely important step on our journey – bringing the power of the cloud to the UK’s best network*. It’s set to unlock use cases like IoT cameras to help first responders keep communities safe: a real-life example of using tech to connect for good.

“By building cloud edge services into our 5G and 4G EE network, we can accelerate innovation across industries, and bring fast, secure data processing closer to where our customers need it most. Ultimately, we want to give businesses and public sector organisations all the power of edge computing, wherever they are.”

Want to learn more about cybersecurity and the cloud from industry leaders? Check out Cyber Security & Cloud Expo taking place in Amsterdam, California, and LondonExplore other upcoming enterprise technology events and webinars powered by TechForge here.

Tags: 5G, AWS, BT

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How Artificial Intelligence Can Bring People Together

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How Artificial Intelligence Can Bring People Together

Artificial intelligence (AI) enables people to spend more time with those that matter the most.

AI is bringing people together, whether it’s assisting in the planning of a family vacation, getting to a place securely, allowing everyone to see each other on a video call, or making gift shopping a little easier.

The continuous evolution of AI has the potential to revolutionize the way we live, work, and interact with each other.

While AI is often portrayed as a divisive force that could lead to job losses and social inequality, it also has the power to bring people together and create new opportunities for collaboration and cooperation. In this article, we will explore some of the ways in which AI can be used to bridge social, cultural, and linguistic barriers and foster greater understanding and empathy among diverse communities.

1. Breaking Down Language Barriers

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Source: Nature Magazine

One of the most significant benefits of AI is its ability to facilitate communication across different languages. Machine learning algorithms can now accurately translate spoken or written language in real-time, allowing people who speak different languages to communicate with each other more easily. This technology has been particularly valuable for businesses operating in global markets, enabling them to connect with customers and partners from different regions and cultures.

The benefits of AI-powered translation extend beyond the business world. For example, the United Nations has been using AI-powered translation to help bring together representatives from different countries and facilitate discussions on important global issues. By breaking down language barriers, AI is helping to promote greater collaboration and understanding among people from diverse backgrounds.

2. Enhancing Cross-Cultural Empathy

Another way in which AI can bring people together is by enhancing cross-cultural empathy. Artificial intelligence can be combined with virtual reality (VR) and augmented reality (AR) technologies to enable people to experience different cultures and perspectives in a more immersive and engaging way. By simulating real-world scenarios and environments, AI can help people to better understand and appreciate different cultures, religions, and ways of life.

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Source: Science Direct

AI-powered chatbots are also being used to promote cross-cultural empathy. These chatbots are programmed to engage in conversations with users from different cultures and backgrounds, using natural language processing and machine learning algorithms to understand and respond to different communication styles and cultural norms. By promoting greater empathy and understanding, AI-powered chatbots can help to break down social and cultural barriers and foster greater social cohesion.

3. Improving Access to Healthcare

AI is also being used to improve access to healthcare, particularly in underserved and marginalized communities. For example, AI-powered diagnostic tools can help to identify diseases and conditions more accurately and quickly than traditional diagnostic methods. This technology is particularly valuable in developing countries, where access to healthcare is often limited, and where the burden of disease is highest.

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Source: Deloitte

In addition, AI-powered chatbots and virtual assistants are being used to provide healthcare information and support to patients in remote or underserved areas. These chatbots can answer common medical questions, provide basic health advice, and even monitor patients’ symptoms and suggest appropriate treatments. By improving access to healthcare, AI is helping to promote better health outcomes and reduce healthcare disparities, bringing people together by improving the quality of life for everyone.

4. Promoting Social Inclusion

Artificial intelligence can help to promote social inclusion by creating new opportunities for people with disabilities and other marginalized groups. For example, AI-powered assistive technologies can help people with visual or hearing impairments to navigate their environment more easily, communicate with others, and access information more effectively. These technologies can also help to break down barriers to education and employment, providing new opportunities for people who might otherwise be excluded from these areas.

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Source: McKinsey

AI-powered social networks and online communities can also help to bring people with similar interests and experiences together, regardless of their physical location or social background. These communities can provide a sense of belonging and support, and can help to break down social barriers by connecting people who might not otherwise have the opportunity to interact with each other.

Conclusion

Artificial intelligence has the potential to bring people together in a variety of ways, from breaking down language barriers to promoting social inclusion and empathy. By harnessing the power of AI, we can create a more connected and inclusive society, where people from diverse backgrounds can come together to collaborate, learn from each other, and share their experiences.

It is important to state that AI is not a panacea for social problems. Like any technology, AI can be used for both good and bad purposes, and its impact depends largely on how it is developed and deployed. It is therefore essential to ensure that AI is developed in a responsible and ethical manner, taking into account the potential risks and unintended consequences of its use.

Moreover, it is important to recognize that AI is not a substitute for human interaction and connection. While AI can help to facilitate communication and understanding across different cultures and languages, it cannot replace the depth and richness of face-to-face interaction and human connection.

Artificial intelligence has the potential to bring people together and create a more connected and inclusive society. By breaking down barriers to communication, promoting cross-cultural empathy, improving access to healthcare, and promoting social inclusion, AI can help to foster greater understanding, collaboration, and social cohesion. However, it is important to ensure that AI is developed and deployed in a responsible and ethical manner, and to recognize that it is not a substitute for human interaction and connection.

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How to Reverse Video with 5 Free Video Editing Software

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How to Reverse Video with 5 Free Video Editing Software

With so many professional video makers available on the market, it becomes a daunting task to select suitable software for creating a reversed video.

We have rounded up the most popular video editors suitable for professionals with different levels of experience. You can leverage them to produce top-level content without wasting much time.

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#1 Movavi

Regardless of the operating system you prefer, this free video reverser is exactly what you need if you prioritize quality and a streamlined interface. After downloading and installing it on your device, you just need to add a video clip that you want to edit by dragging and dropping it onto the timeline. Then, click on the Properties icon and tick the Reverse box. Once you have previewed the result, save it in any supported format that you need to use. The program supports MP4, WMV, MKV, and 3GP formats, among many more.

#2 iMovie

This widely-used video editor stands out for its high-fidelity filters. Using it, you can produce professional-looking reverse clips for improving the online presence of your brand and developing your business. It supports quick file sharing to social media networks and comes with handy file management tools. To reverse your clip, you just need to go to the Project browser, select a video, and double-click on it to open the Clip inspector. Then, you need to select the Reverse checkbox and confirm your choice.

#3 Kinovea

You can use this reverse video editor without paying a dime to perform basic video enhancement tasks. As 97.8% of internet users in the U.S. aged between 18 and 24 years enjoy watching videos online, it becomes crucial to use video editing tools to reach out to a younger audience. Kinovea has a special feature in the Motion menu for creating a reverse effect. You can preview the changes on the main screen. Once you are satisfied with the result, go to the File menu and click Save.

#4 Adobe Premiere Pro

Being one of the most advanced programs for editing videos, Adobe Premiere Pro is included in the Creative Cloud package, which makes it quite affordable. It integrates with other Adobe products, which makes it perfect for professionals and beginners alike. Besides enhancing your videos by adding to them transitions, you can use this software to achieve a reverse video effect.

#5 Blackmagic DaVinci Resolve Studio 18

While you can access this powerful video editor for free, it also has a paid version. It allows you to perform color-grading like a pro, reverse your clips, and edit 8K footage. You just need to right-click on your video, select the option Change Clip Speed, and tick the Reverse Speed checkbox to achieve the desired effect.

Summing Up

Using these free tools, you can quickly reverse your videos to create attention-grabbing content for your followers and subscribers. This effect is easy to emulate even if you don’t have extensive experience in video editing. Using this technique, you can bring your point across more efficiently and create viral videos for your target audience.

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