TECHNOLOGY
Internet of Behaviors: Managing Business, Employees, and People
Technologies that can monitor and analyze big volumes of an individual’s data open up many opportunities for governments and entrepreneurship as well. How can the Internet of behaviors help business management?
The Essence of the Newly Trend
Internet of Behaviors (IoB) combines technologies of face recognition, location, and big data analyses. Previously, they’ve been used only separately. This technology trend means that the human body stands for data platform. Unlike the Internet of things, which presupposes that all electronic devices are connected to the network, the Internet of behaviors presents this connection of individuals to the network.
It’s become possible to imagine the combination of technologies to influence human behavior providing accumulation of data on the digital footprint of each person. For instance, fitness apps on smartphones collect data on the nutrition and physical activity of users. Map services know the routes and locations of users, and so on.
By the end of 2025, it’s expected that more than half of the world’s population will one way or another be involved in at least one Internet of Behavior (IoB) program. Businesses and governments will be using facial recognition technology, location data to influence the actions of citizens and employees.
Using this collected data, it becomes possible to build a powerful tool, especially for companies that use the outstaffing solutions. This technology allows you to change the behavior of people or make certain habits to promote your products. For instance, by accumulating data from truck real-time telemetry, road cameras, and signs, a logistics company can analyze the habits of drivers to jam on the brakes or swerve. Based on analytics, you can increase the quality and speed of delivery as well as the safety of goods.
Internet of Behaviors: Importance and Impact
The Internet of behaviors is capable of embodying intent analysis. Though it doesn’t exist yet, people do it on their own by talking. But let’s imagine that the system can collect and analyze such data.
Decision-making and intention are opposite. Intentions define decisions, but they don’t lead directly to actions. Technologies can help streamline, collect data based on the intentions of employees, customers, users of certain services making their analysis. It’s a real breakthrough in many areas, as it’ll be possible to define an intention before any action.
In business, the evolution of technology and the development of the Internet behaviors can contribute to:
- A better understanding of consumer’s actions;
- The emergence of new value chains for end-users. For instance, taxi aggregators that use driver and passenger location data;
- An increase in security and data protection issues. Fraudsters will take the advantage of social engineering techniques like never before.
At the same time, the interaction and communication between employees can significantly improve.
Internet of Behaviors is an innovation that can be a real breakthrough in business management. The data collection of an individual will allow influencing an employee’s behavior, actions, and habits.
In business, the evolution of technology and the development of Internet behaviors can contribute to a better understanding of consumer’s actions