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Leveraging Blockchain and NFT in E-commerce



Leveraging Blockchain and NFT in E-commerce

NFTs and cryptocurrencies are built on blockchain technology and adhere to similar innovations and standards.

NFT in e-commerce can enable businesses to create highly profitable opportunities by eliminating third parties.

Among all modern technologies, blockchain technology is the most disruptive, and businesses are making the most of it. Non-fungible tokens (NFTs) are the most recent blockchain advancements based on smart contracts. At this point, the acceptance of NFT in e-commerce has reached new heights. Owning a digital asset is a common practice in business circles.


NFT is an abbreviation for a Non-Fungible Token, which is a digital asset recorded on the blockchain. NFTs are interchangeable, because each token has a unique value, making them non-fungible. Fungibility in economics is the property of the goods or commodities in which the individual parts and units are interchangeable and indistinguishable.

NFTs are one-of-a-kind digital objects that cannot be replicated or copied. They frequently represent valuable items like collectibles, video game items, rare commodities and even cryptocurrencies. They exist on the blockchain, a public distributed ledger that records transactions. The blockchain is the underlying process that allows cryptocurrencies to exist. Ethereum blockchain typically holds NFTs, though they can also be held on other blockchains.


NFTs have succeeded in giving measurable substance to an intangible digital value. When a digital product or service is combined with an NFT, its value becomes almost as evident as that of a physical product. The flexibility of NFTs has been an excellent asset to business entities, and the combination of an NFT in e-commerce platforms has provided businesses with highly profitable opportunities. It is expected to take over the e-commerce business in the near future. Because NFT is a developing platform, many beneficial changes are frequently wiped out of the e-commerce business.



Elimination of Third Parties

As NFT operates in a centralized ecosystem, trading products and services on an e-commerce platform involves many third-party authorities. The distribution of commissions is facilitated by these intermediaries. Third-party involvement is eliminated by implementing NFTs. It generates significant revenue opportunities for business models by integrating it.

Digital Representation of Goods

The e-commerce industry can incorporate NFT functionality by providing a digital representation of the physical goods ordered by the customer. It gives satisfaction and happiness to the customer by providing the NFT of the ordered asset.

Flexibility of NFTs

Brands are willing to invest in NFTs because they improve user experience, raise brand awareness, and expand opportunities for brand engagement. They can use NFTs in mobile advertising campaigns that are distributed strategically across various digital outlets and monetized multiple times.



Source: The Hong Kong University of Science and Technology

In other words, NFT in e-commerce could be a digital asset with the ability to verify ownership. Their exceptional adaptability has been of great assistance to a variety of digital domains. Because of its popularity, many entrepreneurs are interested in developing NFT for e-commerce platforms in order to profit from them.

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FAQs: How blockchain and cloud compare



A lit up question mark.

By Niamh O’Connell, senior business development manager at CasperLabs.

Companies have relied on commercial storage providers to house their data since the 1960s – and when cloud services were introduced in the 2000s, early adopters quickly benefited from greater scalability, flexibility, fewer maintenance responsibilities, and improved security. 

Today, blockchain technology is similarly poised to transform how companies store, access, track, and protect data. But for many companies, questions around just how blockchain works – and how it can meet the operational needs of businesses – remain.

Below, we dive into some of the top ones.

How does enterprise blockchain compare to the cloud?

Both blockchain and cloud are disruptive tools that distribute compute and storage across a network. In the cloud, data is spread across servers, while blockchain stores data on several nodes. Each tool is used to reduce risk as businesses manage critical components of their infrastructure.

Can organizations use both blockchain and cloud technology?

The network of nodes that form a blockchain can, and often do, run on a cloud server infrastructure. Leveraging cloud infrastructures, companies can operate nodes and other services within specific location zones for increased data security, data privacy and regulatory compliance.

By decentralizing cloud networks, blockchain can enable greater data sharing and power a variety of cloud applications, including cloud storage and computation.

For example, if your company uses AWS cloud services, choosing a blockchain protocol that is integrated with that provider enables users to deploy node infrastructure directly via AWS marketplace.

Blockchain has been notorious for being inaccessible to mainstream developers. Is that changing?

Yes, we’re seeing a movement towards greater accessibility. Ideally, developers should be able to implement blockchain by plugging into given use cases without the need to understand the underlying tech. For example, low-code decentralized platforms that allow developers to build dApps. Such platforms reduce the complexity of wallet management and connectors.

True or false: Once data is added to the blockchain, it cannot be changed.

Neither. One of the key features of blockchain is its immutability, meaning that once a transaction is recorded, it’s permanent.

However, smart contracts that are highly programmable, stored on a blockchain, can be programmed to be immutable or upgradeable, meaning that metadata can be changed if specified.

Let’s say you program an NFT contract for house records to be upgradeable. That means metadata such as the owner can be added and consequently changed. You can read more about this here.

Private versus public blockchain – what’s the better option for businesses today? Are there other network types developers should consider?

The best option is a network that will meet businesses’ specific requirements and enable them to achieve their desired results. There are advantages and tradeoffs to both private and public blockchains including control, trust, and flexibility. And, there’s now a growing need for hybrid blockchains that enable businesses to transition data from highly configurable private networks to hybrid and public environments, where greater transparency of data integrity is critical to a businesses operation.

With IBM, we’ve built an atomic cross-chain asset/token swap solution that demonstrates how you can exchange a token on a public blockchain like Casper with a token on a private chain such as hyperledger fabric. This enables deployments on enterprises’ private infrastructure without leaking data of the underlying asset, while having collective trust from the public chain.

What’s next for blockchain? Where will it be in 10 years?

We’ll see trends that we’ve experienced in cloud computing play out in the blockchain realm. For instance, once the novelty of server virtualization became the standard, new capabilities like serverless functions came to market. Blockchains have a similar capability with programmable smart contracts, which allow users to call functions from the blockchain. This will only grow in application scope and scale – just as cloud computing services have.

Blockchain will be a fundamental infrastructural tool that is integrated into the technologies we use daily. Mass adoption is inevitable.

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